Product Marketing, Data Products

Stripe; New York (NY); Hybrid; USD 198,000 - 297,000; Full time

Job summary

Stripe in New York is seeking a Product Marketing Manager to own go-to-market for Stripe's data products — Sigma, Data Pipeline, Database, and more. You’ll translate buyer insights into differentiated positioning and drive launches end-to-end.

You will partner with Product, Engineering, Sales, and Campaigns to build assets, enable sales, and measure outcomes with clear KPIs. A strong track record in B2B tech and leadership across teams is essential.

Qualifications

• 10+ years of product marketing experience in B2B tech.
• Builder mentality with bias to action, comfortable with ambiguity.
• Excellent communication and presentation abilities for executive audiences.
• Exceptional cross-functional leadership and ability to influence across levels.
• Able to translate customer and market insights into differentiated positioning and measurable GTM programs.

Responsibilities

• Understand data analytics buyers and translate insights into product roadmap and GTM strategy.
• Own positioning and messaging for Stripe's data products with a differentiated POV.
• Lead end-to-end GTM for data product launches from narrative to assets to adoption.
• Collaborate with demand gen to design campaigns reaching the data analytics buyer.
• Develop sales enablement materials and competitive tools to articulate value.
• Monitor competitive intelligence and adapt positioning and tools accordingly.
• Define program KPIs and drive measurable business outcomes across data products.

Skills

Product marketing

B2B tech

Cross-functional leadership

Executive communication

Market insights

Education

Bachelor's degree in related field

Tools

BI tools

Job description

About StripeStripe is a financial infrastructure platform for businesses. Millions of companies - from the world's largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

About StripeStripe is a financial infrastructure platform for businesses. Millions of companies - from the world's largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

About The Team

Our Product Marketing team's mission is to generate customer insights that inform Stripe's product strategy, and lead go-to-market for our suite of products. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Partnerships, Demand Generation and Campaigns to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch.

We are looking to hire a Product Marketing Manager to own go-to-market strategy and drive adoption for Stripe's data products — including Sigma, Data Pipeline, Database, and new products we’re incubating. As monetization grows more complex — from AI companies hyperscaling globally to enterprises integrating Stripe deeply into their operations — data has become a critical lever that helps businesses make better decisions.

What you'll do

As a Key Owner Of Our GTM Strategy For Stripe's Data Products, You'll Need To Quickly Build a Deep Understanding Of Our Products, The Data Analytics Buyer, And Our Competitive Differentiation. You Will

• Be the expert on our data analytics buyers — understand how data analysts, analytics engineers, and BI practitioners evaluate and adopt tools, and translate those insights into product roadmap recommendations and GTM strategy.
• Own positioning and messaging for Stripe's data products, building a clear and differentiated point of view in a competitive market.
• Drive end-to-end go-to-market for data product launches — from defining the narrative and target audience to developing the assets and programs that drive adoption across sold and self-serve motions.
• Partner with demand generation and campaigns to design and execute programs that reach the data analytics buyer and accelerate product adoption at scale.
• Build sales enablement — develop the messaging frameworks, competitive battlecards, and assets that help sales teams clearly articulate the value of Stripe's data products.
• Own competitive intelligence for the analytics and BI landscape, tracking competitors and turning that intelligence into differentiated positioning and sales tools.
• Define program KPIs and maintain accountability to measurable business outcomes across the data products portfolio.

Minimum Requirements

• 10+ years of product marketing experience, preferably in B2B tech.
• A builder mentality with a strong bias to action. Comfortable with ambiguity, able to experiment and adapt at pace.
• Excellent communication and presentation abilities, with a proven track record of distilling complex technical concepts into compelling narratives for executive and external audiences.
• Exceptional cross-functional leadership and ability to influence across all levels and functions, from senior leadership to project teams.
• High comfort toggling between strategy and execution — big picture to fine detail.
• Proven ability to translate customer and market insights into differentiated positioning and measurable GTM programs.

Preferred Qualifications

• Deep familiarity with the data analytics ecosystem — BI tools, cloud data warehouses, and analytics workflows — and a proven ability to market to the data analyst or analytics engineer buyer.
• Experience marketing to technical audiences such as data engineers, analytics engineers, or developers.
• Power user (and builder) of AI-powered tooling.

Hybrid work at Stripe

This role is available either in an office or a remote location (35+ miles or 56+ km from a Stripe office).

In-office expectations

Office-assigned Stripes spend at least 50% of the time in a given month in their local office or with users. This hits a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility about how to do this in a way that makes sense for individuals and their teams.

Working remotely at Stripe

A remote location is defined as being 35 miles (56 kilometers) or more from one of our offices. While you would be welcome to come into the office for team/business meetings, on-sites, meet-ups, and events, our expectation is you would regularly work from home rather than a Stripe office. Stripe does not cover the cost of relocating to a remote location. We encourage you to apply for roles that match the location where you currently live or plan to live.

Pay and benefits

The annual US base salary range for this role is $198,100 - $297,100. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.

Additional benefits for this role may include: equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits; and wellness stipends.

We look forward to hearing from you.

At Stripe, we're looking for people with passion, grit, and integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. At Stripe, we welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions. Join us.