Data-Driven Paid Media Strategist

Element; De Pere (WI); Hybrid; USD 70,000 - 95,000; Full time

Job summary

Element, a De Pere, Wisconsin-based marketing agency, seeks a Paid Media Strategist to drive multi-channel campaigns with data-driven insights. You will collaborate with the Media Director, plan budgets, define KPIs, and optimize performance across Meta, Google Ads, LinkedIn, and more. Office-based with in-person collaboration required.

The role emphasizes testing, analytics, reporting, and continuous improvement to maximize ROI for clients.

Qualifications

• Experience managing multi-channel paid media campaigns with measurable outcomes.
• Ability to set budgets, KPIs, and measurement frameworks across platforms.
• Strong data-informed optimization and reporting skills.

Responsibilities

• Collaborate with Media Director to define goals, audiences, budgets and KPIs.
• Develop media measurement strategies aligned to business objectives.
• Launch and manage campaigns on Meta, LinkedIn, Google Ads and others.
• Conduct testing (A/B) on creative, targeting and tactics to improve ROI.
• Configure and maintain GA4 tracking and reporting for clients.

Skills

Paid media

Campaign optimization

Audience targeting

Analytics

GA4

Google Ads

LinkedIn Ads

Meta Ads

Budget management

Tools

GA4

Google Analytics

Google Ads

Meta Ads Manager

LinkedIn Ads

Job description

Element, a De Pere, Wisconsin-based marketing agency, seeks a Paid Media Strategist to drive multi-channel campaigns with data-driven insights. You will collaborate with the Media Director, plan budgets, define KPIs, and optimize performance across Meta, Google Ads, LinkedIn, and more. Office-based with in-person collaboration required.

The role emphasizes testing, analytics, reporting, and continuous improvement to maximize ROI for clients.