Senior Paid Media Lead — Meta Performance & Strategy

Clients Blackbox, Inc.; Grand Prairie (TX); Remote; USD 100,000 - 125,000; Full time

Benefits offered by this job

Paid Time Off

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

Job summary

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist / Paid Media Lead in the United States to own client performance across media buying, strategy, messaging, and creative testing.

You will manage a portfolio of accounts, guide direct-response campaigns on Meta, and drive testing strategies to improve lead generation and booked appointments. The role emphasizes hands-on ownership beyond Ads Manager, with responsibilities spanning client communications, funnel performance, and

Qualifications

• 5+ years of hands-on paid media experience, with substantial Meta advertising responsibility.
• Experience leading client-facing strategy conversations.
• Strong direct-response copywriting skills, including ad copy and scripts.
• Experience developing and testing creative concepts, hooks, angles, and messaging.
• Experience with conversion tracking, pixels, and basic marketing automation.
• Excellent communication, organization, and analytical problem-solving skills.

Responsibilities

• Own a portfolio of client accounts and serve as the primary strategic point of contact.
• Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps.
• Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls.
• Translate performance data into clear recommendations and strategic decisions.
• Build strong client relationships that support retention, renewals, and referrals.
• Proactively identify and address account risks and opportunities.
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking.
• Manage budgets, audiences, bid strategies, account structure, and creative testing.
• Monitor daily performance against cost-per-appointment and other key metrics.
• Diagnose underperforming campaigns and determine where changes are most likely to improve results.
• Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables.
• Write direct-response ad copy and video scripts for financial services audiences.
• Develop hooks, angles, offers, and messaging variations for testing.
• Use performance data to generate new creative and messaging hypotheses.
• Collaborate with video editors and provide clear creative direction.
• Use AI tools to accelerate research and copy development while maintaining quality.

Skills

Paid media

Meta advertising

Client-facing strategy

Copywriting

Analytics

Job description

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist / Paid Media Lead in the United States to own client performance across media buying, strategy, messaging, and creative testing.

You will manage a portfolio of accounts, guide direct-response campaigns on Meta, and drive testing strategies to improve lead generation and booked appointments. The role emphasizes hands-on ownership beyond Ads Manager, with responsibilities spanning client communications, funnel performance, and