Senior Paid Media Strategist — Data-Driven Growth

NP Digital; United States; Sur place; USD 80 000 - 95 000; Plein temps

Avantages offerts par ce poste

Health insurance

401(k) retirement plan with match

Paid time off

Wellness stipends

Home office stipend

Résumé du poste

NP Digital is seeking a data-driven Paid Media Strategist to lead multi-channel campaigns for a high-value client portfolio. You will own strategy, monitor performance, and report results, while mentoring junior teammates. Extensive experience with Meta and Google Ads is required, with 3-5 years managing $400k+ monthly budgets.

Based in the US, this full-time role sits within the Accel division of our Paid Media team and offers growth opportunities across the department.

Qualifications

• 3-5 years of hands on experience setting up, optimizing and reporting on digital paid campaigns.
• Experience using GA4 and Google Tag Manager.
• Strong knowledge of eComm/Retail/Shopping and lead gen marketing tactics.
• Experience leading and mentoring direct reports.
• Strong presentation skills, customer focused & action oriented.
• Critical thinker, proactive, relentless learner, winning can do attitude.
• Strong attention to detail.

Responsabilités

• Develop and execute end-to-end multi-channel paid media strategies to align with business goals (Lead-Gen & Ecommerce).
• Own channel measurement: tracking, brand lift studies, and optimization against key metrics.
• Coordinate with Creative and Client Services teams.
• Build and execute creative testing roadmap and provide performance readouts.
• Provide clear creative direction to designers based on data and results.
• Communicate account changes and optimizations to the Account Manager and team members.
• Set up and optimize paid media campaigns across Google Ads, Meta, Microsoft, LinkedIn, Pinterest, and Amazon.
• Draft and review copy for paid ad campaigns based on best practices.
• Monitor daily spend to align with monthly budgets.
• Collaborate with Client Services to report performance and provide strategic recommendations.
• Create campaigns using buyer journey insights and competitive analysis tools.
• Build projections and forecasts for incremental client growth.
• Interface with C-level client contacts regularly.
• Oversee day-to-day team activities, project management, and best practices adoption.

Connaissances

Paid media strategy

Mentoring direct reports

Campaign optimization

Analytics & reporting

Presentation skills

Attention to detail

Outils

GA4

Google Tag Manager

Description du poste

NP Digital is seeking a data-driven Paid Media Strategist to lead multi-channel campaigns for a high-value client portfolio. You will own strategy, monitor performance, and report results, while mentoring junior teammates. Extensive experience with Meta and Google Ads is required, with 3-5 years managing $400k+ monthly budgets.

Based in the US, this full-time role sits within the Accel division of our Paid Media team and offers growth opportunities across the department.