Senior Programmatic Campaign Architect

Citi; Irving (TX); Presencial; USD 115.000 - 172.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical, dental & vision coverage

401(k) plan

Paid time off

Descripción de la vacante

Citi is seeking a Senior Programmatic Media Manager in Irving, TX to drive end-to-end programmatic campaign operations across Citi Commerce. You will own execution, define best practices, and scale campaigns using first-party data and partner platforms.

Join a fast-moving build-from-scratch team, collaborate with Sales, Planning, and Product, and help deliver measurable impact for advertisers while safeguarding Citi's reputation and assets.

Formación

• 6–10 years of experience in Ad Operations, Programmatic, or Campaign Management.
• Experience managing campaign launches and executions in an accurate and timely manner.
• Experience optimizing campaign delivery and pacing performance.
• Experience managing operational playbooks and standardized workflows.
• Experience generating campaign reporting outputs and performance insights.
• Experience inputting into inventory utilization and yield optimization.

Responsabilidades

• Execute end-to-end campaign operations, including setup, trafficking, QA, and delivery across multiple channels
• Manage campaign lifecycle from IO to completion, ensuring accuracy, timeliness, and performance alignment
• Monitor campaign pacing, troubleshoot delivery issues, and proactively optimize performance
• Support inventory management across Citi-owned and operated properties, ensuring effective utilization
• Activate and manage audience segments using Citi first-party data and partner platforms
• Partner closely with Sales, Planning, and Product teams to ensure campaigns meet advertiser goals
• Identify, escape, and resolve operational issues (e.g., discrepancies, under-delivery, tagging errors)
• Contribute to the development and standardization of ad operations processes and workflows
• Evaluate and adopt new tools and technologies to improve campaign execution and scalability
• Deliver clear reporting and insights on campaign performance to internal stakeholders
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Conocimientos

Ad tech platforms expertise

Campaign trafficking

Audience/data platforms

Digital media KPIs

Onsite and offsite campaigns

Analytical problem solving

Multitasking in fast-paced env

Cross-functional collaboration

Educación

Bachelor’s degree in Business/Marketing or related field

Herramientas

Google Ad Manager

DV360

Ad servers/DSPs

Descripción del empleo

Citi is seeking a Senior Programmatic Media Manager in Irving, TX to drive end-to-end programmatic campaign operations across Citi Commerce. You will own execution, define best practices, and scale campaigns using first-party data and partner platforms.

Join a fast-moving build-from-scratch team, collaborate with Sales, Planning, and Product, and help deliver measurable impact for advertisers while safeguarding Citi's reputation and assets.