Media Science & Analytics Lead: Measurement & Insights

Citi; Irving (TX); Hybrid; USD 87,000 - 131,000; Full time

Benefits offered by this job

Incentives

Medical, dental & vision

401(k)

Life, accident, and disability ins.

Wellness programs

Paid time off

Paid holidays

Job summary

Citi is seeking a seasoned measurements leader for its Media Sciences team in Irving, TX. You will own Citi’s media measurement framework, deliver performance reporting, attribution strategy, and incrementality testing, while partnering with internal teams to enable data-driven media optimization.

The role focuses on executive-level storytelling, cross-functional stakeholder management, and advancing measurement roadmaps in a fast-paced, regulated environment.

Qualifications

• 5-8 years of experience in media measurement and analytics.
• Strong understanding of media planning principles and digital media platforms.
• Excellent data storytelling and presentation skills.
• Ability to influence senior leadership and manage cross-functional stakeholders.

Responsibilities

• Lead development and execution of Citi’s media measurement framework.
• Collaborate with media, adtech, product, and LOBs to enable data-driven decisions.
• Oversee attribution measurement and reporting for all lines of business.
• Synthesize data from multiple sources into clear insights for senior stakeholders.
• Support measurement roadmaps, test-and-learn agendas, and advanced analytics studies.
• Engage with vendors to evaluate measurement methodologies.

Job description

Citi is seeking a seasoned measurements leader for its Media Sciences team in Irving, TX. You will own Citi’s media measurement framework, deliver performance reporting, attribution strategy, and incrementality testing, while partnering with internal teams to enable data-driven media optimization.

The role focuses on executive-level storytelling, cross-functional stakeholder management, and advancing measurement roadmaps in a fast-paced, regulated environment.