Strategic Media Measurement & Insights Analyst

Citi; Irving (TX); On-site; USD 69,000 - 96,000; Full time

Job summary

Citi in Irving, Texas is seeking an Analyst, Media Sciences and Measurement to lead media measurement, reporting, attribution and data strategy. The role partners with global and US teams, reports to the SVP, and drives data-driven decision making for media strategy across channels.

The position requires strong analytical and storytelling skills, cross-functional collaboration, and ability to manage multiple workstreams in a fast-paced environment. Full-time role with competitive benefits.

Qualifications

• 3-5 years’ experience within media measurement and analytics, either on the client side, agency side or publisher side.
• Solid understanding of media planning principles, digital and emerging media platforms. Familiarity with Adtech and Martech tools (audience management tools, DSP/SSP, bid management, ad serving, web analytics, identity solutions, etc).
• Solid understanding of media measurement approaches including attribution, MMM, ad effectiveness and incrementality testing
• Highly analytical, with a proven ability to distill data and numbers into business outcomes, derive and communicate strategic insights and implications for senior leadership
• Outstanding data storytelling skills, communication, presentation, and negotiation skills, capable of influencing and engaging executive-level stakeholders across a matrixed organization.
• Should be able to independently support and project manage workstreams involving multiple stakeholders, show strong sense of accountability and decisiveness in strong work ethic
• Must be ready for hands on involvement in measurement to identify roadblocks and uncover solutions, operate with curiosity and is hypothesis driven
• Must be process oriented and organized, operate efficiently to deliver high-quality work in a fast paced and dynamic environment across different teams
• Excellent attention to detail, organization skills and strong presentation skills to senior level leadership stakeholders
• Exceptional strategic thinking, problem-solving, and decision-making capabilities, with a focus on long-term impact.

Responsibilities

• Support the development and execution of Citi’s media measurement framework, including performance reporting, attribution strategy and incrementality testing and analyses
• Stakeholder management: Partner closely with internal stakeholders in media, adtech, product and across LOBs to help enable data driven decision making for media strategy and optimization and identify their measurement requirements.
• Operational Excellence: Manage the attribution measurement and reporting process for all lines of business, overseeing all aspects including report QA, insights generation and sharing up to senior stakeholders
• Calibrate media performance from across multiple data sources and reports to provide a clear media performance narrative, translating data into clear and actionable insights for senior stakeholders
• Accountability: Support the development of measurement roadmap, media test and learn agenda, and advanced analytics studies for cross-channel measurement
• Vendor Management: Meet with vendors and develop a deep understanding of different methodologies to help evaluate and support the development of innovative and future proof measurement solutions
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Skills

Media measurement

Analytics

Attribution

Data storytelling

Stakeholder management

Leadership

Education

Bachelor's degree

Business Analytics

Tools

Audience management tools

DSP/SSP

Job description

Citi in Irving, Texas is seeking an Analyst, Media Sciences and Measurement to lead media measurement, reporting, attribution and data strategy. The role partners with global and US teams, reports to the SVP, and drives data-driven decision making for media strategy across channels.

The position requires strong analytical and storytelling skills, cross-functional collaboration, and ability to manage multiple workstreams in a fast-paced environment. Full-time role with competitive benefits.