Data-Driven Marketing Analyst

Cengage Group; Portland (OR); On-site; USD 46,000 - 74,000; Full time

Job summary

Cengage Group is seeking an Associate Marketing Analyst to blend technical data work with a marketing lens. The role helps guide tactics and investments through solid data insights, ensuring campaigns are optimized and aligned with business growth.

Key responsibilities include partnering with global teams to define metrics, performing segmentation work, supporting experimentation, and delivering high-quality dashboards that enable data-driven decisions across marketing functions.

Qualifications

• Bachelor's degree or equivalent experience.
• 1+ years of data analytics experience in marketing or product analytics, preferably in a digital-first environment.
• Experience with analytics tools (GA4, Amplitude, Adobe Analytics) and data visualization platforms (Power BI, Tableau).
• Familiarity with experimentation platforms and A/B testing methodologies.
• Strong analytical skills with the ability to translate complex data into actionable insights and communicate insights to cross-functional collaborators.
• Proficiency with SQL.

Responsibilities

• Partner with global operations to define metrics, guide investment decisions, and support performance reviews.
• Use data to improve marketing performance and ensure strategies rest on detailed analytics.
• Develop and refine customer segmentation with sales and marketing teams.
• Support A/B tests and experiments to measure campaign impact on web activity, engagement, and conversion.
• Build and maintain dashboards and reports for clear, accessible insights.
• Analyze customer behavior and funnel performance to uncover trends and opportunities to improve conversion.

Skills

Data analytics

SQL

Communication

Cross-functional collaboration

Data-driven decision making

Education

Bachelor's degree

Tools

Google Analytics GA4

Amplitude

Adobe Analytics

Power BI

Tableau

SQL

Salesforce

Marketing Cloud

Job description

Cengage Group is seeking an Associate Marketing Analyst to blend technical data work with a marketing lens. The role helps guide tactics and investments through solid data insights, ensuring campaigns are optimized and aligned with business growth.

Key responsibilities include partnering with global teams to define metrics, performing segmentation work, supporting experimentation, and delivering high-quality dashboards that enable data-driven decisions across marketing functions.