Data-Driven Marketing Analyst

Cengage Group; Billings (MT); On-site; USD 46,000 - 74,000; Full time

Job summary

Cengage Group is seeking an Associate Marketing Analyst to blend technical data analytics with a marketing focus in the United States. You will guide marketing tactics using solid data insights and ensure optimized investments across campaigns.

This role emphasizes collaboration with global teams and building impactful dashboards. The ideal candidate has 1+ years of analytics experience in marketing or product analytics, proficiency with GA4/Amplitude/Adobe Analytics, and strong SQL skills.

Qualifications

• Bachelor's degree or equivalent experience required.
• 1+ years of data analytics experience in marketing or product analytics.
• Experience with analytics tools and data visualization platforms.
• Familiarity with experimentation and A/B testing methodologies.
• Ability to translate data into actionable insights and communicate findings.

Responsibilities

• Partner with global operations to define metrics and guide investment decisions.
• Use data to improve marketing performance and drive business growth.
• Develop and refine customer segmentation with sales and marketing.
• Support A/B tests to measure campaign impact on web activity.
• Build and maintain dashboards and reports with clear insights.
• Analyze funnel performance to identify trends and opportunities.
• Establish consistent metric definitions and data quality practices.
• Communicate insights and recommendations to cross-functional teams.

Skills

Data analytics

SQL

A/B testing

Cross-functional collaboration

Communication of insights

Education

Bachelor's degree or equivalent

Tools

GA4

Amplitude

Adobe Analytics

Power BI

Tableau

SQL tooling

Job description

Cengage Group is seeking an Associate Marketing Analyst to blend technical data analytics with a marketing focus in the United States. You will guide marketing tactics using solid data insights and ensure optimized investments across campaigns.

This role emphasizes collaboration with global teams and building impactful dashboards. The ideal candidate has 1+ years of analytics experience in marketing or product analytics, proficiency with GA4/Amplitude/Adobe Analytics, and strong SQL skills.