Data-Driven Local Audience Director

Nexstar Media Group; Honolulu (HI); On-site; USD 54,000 - 66,000; Full time

Job summary

Nexstar Media Group is seeking a digital content reporting professional to update local websites, curate high-performing content, and craft homepage layouts based on data. You will report news ranging from quick-hit local stories to breaking enterprise content, aiming to grow a loyal local audience by responding to traffic trends and audience interest while preserving our brands.

Responsibilities include monitoring media channels, creating compelling headlines, and optimizing content packaging

Qualifications

• 2 years of experience in digital content and journalism.
• Capable of researching, interviewing, and writing original news articles.
• Clever headline writer that gets readers to click.
• Strong multi-tasking abilities.
• Organized, technical problem solver and quick decision maker.
• Knowledge of SEO best practices and AP Style.
• Enjoys working in teams and has excellent interpersonal skills.

Responsibilities

• Monitor media forms and report breaking news quickly.
• Write headlines that grow audience and engagement.
• Package content to grow page views and time on site using metrics.
• Curate content to generate engagement and repeat visits.
• Tell stories through short videos and strong images.
• Analyze traffic trends to guide daily and long-term content needs.
• Collaborate with newsroom staff on enterprise content.
• Market web content on broadcast and social media.

Skills

Headline writing

Content strategy

SEO best practices

Google Analytics

Team collaboration

Communications

Multi-tasking

Decision making

Tools

HTML

CSS

Photoshop

MS Office

Chartbeat

Job description

Nexstar Media Group is seeking a digital content reporting professional to update local websites, curate high-performing content, and craft homepage layouts based on data. You will report news ranging from quick-hit local stories to breaking enterprise content, aiming to grow a loyal local audience by responding to traffic trends and audience interest while preserving our brands.

Responsibilities include monitoring media channels, creating compelling headlines, and optimizing content packaging