Local News Content Producer & Audience Growth Lead

Nexstar Media Group; Cherry Creek (WV); On-site; USD 52,000 - 68,000; Full time

Job summary

NAB Leadership Foundation is seeking a skilled digital content journalist to update local website, curate high-performing content, and report local and enterprise news. You will craft homepage layouts driven by data and build a loyal local audience by responding to traffic patterns and audience interests.

You will report breaking stories, write headlines that boost engagement, and package content to maximize page views and time on site. Flexibility for nights/weekends is required.

Qualifications

• Experience researching, interviewing, and writing original news articles.
• Capable of writing headlines that attract clicks.
• Strong scripting and storytelling across digital formats.
• Knowledge of SEO best practices and AP Style.
• Able to work nights/weekends as needed.

Responsibilities

• Monitor all forms of media (print, TV, digital, blogs and social) and be quick to report breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic
• Excellent at writing headlines that grow audience and engagement
• Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making
• Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation
• Understand different ways to tell a story, particularly producing short videos and choosing great photos
• Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience
• Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast
• Promote and distribute news content on social media

Skills

Digital content

Journalism

Headline writing

Multitasking

Interpersonal skills

Team collaboration

Communication

Tech savviness

Learning new technology

Time management

Google Analytics

Tools

Google Analytics

Chartbeat

MS Office

HTML

CSS

Photoshop

Job description

NAB Leadership Foundation is seeking a skilled digital content journalist to update local website, curate high-performing content, and report local and enterprise news. You will craft homepage layouts driven by data and build a loyal local audience by responding to traffic patterns and audience interests.

You will report breaking stories, write headlines that boost engagement, and package content to maximize page views and time on site. Flexibility for nights/weekends is required.