Audience-Building Local News Digital Producer

Nexstar Media Group, Inc.; Charlotte (NC); On-site; USD 42,000 - 65,000; Full time

Job summary

Nexstar Media Group, Inc. in Charlotte, NC is seeking a digital content journalist to update the local website, curate high-performing stories, and craft homepage layouts driven by data to maximize audience engagement.

You will report quick-hit local stories, breaking news, and enterprise reporting while building a loyal local audience. The role emphasizes sharp headlines, SEO best practices, analytics insight, and collaboration with newsroom staff to promote content across broadcast and social

Qualifications

• 2 years of experience in digital content and journalism.
• Ability to research, interview, and write original news articles.
• Strong headline writing to drive clicks.
• Multitasking ability.
• Organized, technical problem solver.
• Knowledge of SEO best practices and AP Style.
• Team player with interpersonal skills.
• Willing to learn new technology quickly.
• Strong communication.
• Some schedule flexibility (nights, weekends).
• Familiar with Google Analytics; Chartbeat a plus.
• Proficiency in MS Office; HTML, CSS and Photoshop a plus.

Responsibilities

• Monitor all forms of media (print, TV, digital, blogs and social) and be quick to report breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic
• Excellent at writing headlines that grow audience and engagement
• Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making
• Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation
• Understand different ways to tell a story, particularly producing short videos and choosing great photos
• Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience
• Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast
• Promote and distribute news content on social media

Skills

Digital content

Journalism

Headline writing

SEO

Analytics

Video production

Photos

AP Style

Teamwork

Communication

Tools

Google Analytics

Chartbeat

Photoshop

HTML/CSS

Job description

Nexstar Media Group, Inc. in Charlotte, NC is seeking a digital content journalist to update the local website, curate high-performing stories, and craft homepage layouts driven by data to maximize audience engagement.

You will report quick-hit local stories, breaking news, and enterprise reporting while building a loyal local audience. The role emphasizes sharp headlines, SEO best practices, analytics insight, and collaboration with newsroom staff to promote content across broadcast and social