Digital Manager

Nexstar Media Group; Glen Iris (AL); On-site; USD 70,000 - 110,000; Full time

Job summary

Nexstar Media Group seeks an experienced digital newsroom leader to manage and train web producers, reporters, and social media producers across local Nexstar sites. You will optimize daily packaging of editorial content to grow in-DMA readership and engagement, using analytics and interactive formats.

You will write compelling headlines, coordinate across multiple regional sites, and drive audience growth via SEO, social promotion, and data-driven decisions.

Qualifications

• 5+ years of news and information gathering/production experience.
• Experience building online databases (investigative, elections, weather).
• Knowledge of SEO best practices and AP Style.

Responsibilities

• Attends local editorial meetings and serves as bridge between broadcast and digital in local newsroom.
• Trains, coaches, and manages team of local digital journalists.
• Assigns regional tasks across multiple websites based on strengths and needs.
• Writes buzzy headlines and packages content to maximize pageviews and time on site.
• Works with web producers to ensure a steady stream of interesting content is packaged interactively and promoted to readers.
• Evaluates traffic trends to inform daily and long-term content development for in-DMA growth.
• Leads the team responsible for planning and executing special coverage projects (weather, breaking news, enterprise content).
• Monitors major news sites and social media for breaking news and trends.
• Promotes content on social media.

Skills

SEO

AP Style

Google Analytics

Chartbeat

HTML/CSS

Photoshop

MS Office

Education

Bachelor's degree

Tools

MS Office

HTML/CSS

Photoshop

Job description

Position Summary

Responsible for daily management and training of web producers, web reporters and social media producers in local newsroom. Oversee and improve the daily packaging of all digital editorial content published and distributed across the Nexstar network of sites and media platforms with the goal of increasing user interactivity and traffic -- particularly in-DMA users. Audience expert that understands how to grow distribution platforms to maximize readership. Flexibility to perform various duties and work across multiple websites depending on regional needs. Ability to jump into the mix and create high-performing content as needed.

Position Responsibilities

• Attends local editorial meetings and serves as bridge between broadcast and digital in local newsroom
• Trains, coaches, and manages team of local digital journalists
• Depending on strengths and regional needs, will be assigned regional tasks across multiple websites
• Excellent at writing buzzy headlines that increase pageviews and packaging content that grows pageviews per visitor and time on site
• Works with web producers to assure steady stream of interesting content is packaged in an interactive way and promoted in a way that generates reader interest
• Evaluates website traffic trends in effort to make decisions on both daily content and longer-term content development that will grow in-DMA traffic
• Leads team member responsible for planning and implementing special coverage projects (severe weather, breaking news, enterprise digital content databases and projects)
• Monitors major news websites, local and state news websites, blogs and social media for breaking news and trending topics
• Promotes news content on social media

Skill/Experience Requirements

• 5 years of experience gathering or producing news and information with 3 years of experience working primarily on the web
• Experience building online databases (investigative, elections, weather, etc.)
• Knowledge of SEO best practices and AP Style
• Flexibility to work across multiple websites while also balancing in-market needs
• Organized, technical problem solver and quick decision maker
• Enjoys working in teams and has excellent interpersonal skills
• Ease with/ability to learn new technology independently and quickly
• Ability to take direction and quickly implement new ideas
• Comfortable adapting to changes in evolving industry and thrives under pressure
• Self-motivated, competitive spirit and assertive personality with ability to balance multiple competing projects and priorities
• Schedule flexibility (nights, weekends)
• Strong understanding of Google Analytics; Chartbeat experience a plus
• Proficiency in MS Office a must; HTML, CSS and Photoshop experience a plus

Education Requirements

• Bachelor's degree.

About the Company

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms. For more information, please visit nexstar.tv.

EEO Statement

All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.