Audience and Platforms Director

Nexstar Media Inc.; Honolulu (HI); On-site; USD 54,000 - 66,000; Full time

Job summary

Nexstar Media Group is seeking a digital content reporting professional to update local websites, curate high-performing content, and craft homepage layouts based on data. You will report news ranging from quick-hit local stories to breaking enterprise content, aiming to grow a loyal local audience by responding to traffic trends and audience interest while preserving our brands.

Responsibilities include monitoring media channels, creating compelling headlines, and optimizing content packaging

Qualifications

• 2 years of experience in digital content and journalism.
• Capable of researching, interviewing, and writing original news articles.
• Clever headline writer that gets readers to click.
• Strong multi-tasking abilities.
• Organized, technical problem solver and quick decision maker.
• Knowledge of SEO best practices and AP Style.
• Enjoys working in teams and has excellent interpersonal skills.

Responsibilities

• Monitor media forms and report breaking news quickly.
• Write headlines that grow audience and engagement.
• Package content to grow page views and time on site using metrics.
• Curate content to generate engagement and repeat visits.
• Tell stories through short videos and strong images.
• Analyze traffic trends to guide daily and long-term content needs.
• Collaborate with newsroom staff on enterprise content.
• Market web content on broadcast and social media.

Skills

Headline writing

Content strategy

SEO best practices

Google Analytics

Team collaboration

Communications

Multi-tasking

Decision making

Tools

HTML

CSS

Photoshop

MS Office

Chartbeat

Job description

Position Summary

This role is responsible for updating local website, curating high-performing content, crafting homepage layouts driven by data, and helping to report news -- everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.

Position Responsibilities

Monitor all forms of media (print, TV, digital, blogs and social) and be quick to report breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic Excellent at writing headlines that grow audience and engagement Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation Understand different ways to tell a story, particularly producing short videos and choosing great photos Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast Promote and distribute news content on social media

Skill/ Experience Requirements

2 years of experience in digital content and journalism Capable of researching, interviewing, and writing original news articles Clever headline writer that gets readers to click Strong multi-tasking abilities Organized, technical problem solver and quick decision maker Knowledge of SEO best practices and AP Style Enjoys working in teams and has excellent interpersonal skills Ease with/ability to learn new technology independently and quickly Strong communicator and leader Some schedule flexibility (nights, weekends) Regularly meets measurements of success Strong understanding of Google Analytics; Chartbeat experience a plus Proficiency in MS Office; HTML, CSS and Photoshop experience a plus #LI-Onsite Compensation $60,000 annual commensurate with experience and skill level.

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms. For more information, please visit nexstar.tv.

EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.