Digital Content Executive Producer

Nexstar Media Group Inc.; Ghent (WV); On-site; USD 48,000 - 64,000; Full time

Job summary

Nexstar Media Group is seeking a digital content journalist to update local websites, curate high-performing content, and craft homepage layouts driven by data. You will report on a range of stories, optimize headlines, and grow a loyal local audience while stewarding the Nexstar brand.

You will collaborate with newsroom staff, learn new technologies quickly, and adapt to nights/weekends shifts. Strong analytics, SEO, and storytelling skills are essential for success.

Qualifications

• 2 years of experience in digital content and journalism.
• Researching, interviewing, and writing original news articles.
• Clever headline writer that gets readers to click.
• Strong multi-tasking abilities.
• Organized, technical problem solver and quick decision maker.
• Knowledge of SEO best practices and AP Style.
• Excellent interpersonal skills and teamwork.
• Ability to learn new technology quickly.
• Strong communicator.
• Some schedule flexibility (nights, weekends).
• Meets measurements of success.
• Knowledge of Google Analytics; Chartbeat a plus.
• Proficiency in MS Office; HTML, CSS and Photoshop a plus.

Responsibilities

• Monitor all forms of media and report breaking news quickly to grow engagement and local traffic.
• Excellent at writing headlines that grow audience and engagement.
• Prioritize packaging content to grow page views per visitor and time on site using headlines and metrics.
• Curate and promote a steady stream of content to generate engagement and repeat site visits.
• Tell stories through short videos and great photos.
• Evaluate website traffic trends to guide daily and long-term content needs.
• Build positive relationships with newsroom staff and management and collaborate on enterprise content.
• Promote and distribute news content on social media.

Skills

News writing

SEO best practices

AP Style

Google Analytics

Chartbeat

MS Office

HTML

CSS

Photoshop

Teamwork

Interpersonal skills

Communication

Tools

Google Analytics

Chartbeat

MS Office

HTML

CSS

Photoshop

Job description

Position Summary

This role is responsible for updating local website, curating high-performing content, crafting homepage layouts driven by data, and helping to report news -- everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.

Position Responsibilities

• Monitor all forms of media (print, TV, digital, blogs and social) and be quick to report breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic
• Excellent at writing headlines that grow audience and engagement
• Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making
• Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation
• Understand different ways to tell a story, particularly producing short videos and choosing great photos
• Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience
• Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast
• Promote and distribute news content on social media

Skill/ Experience Requirements

• 2 years of experience in digital content and journalism
• Capable of researching, interviewing, and writing original news articles
• Clever headline writer that gets readers to click
• Strong multi-tasking abilities
• Organized, technical problem solver and quick decision maker
• Knowledge of SEO best practices and AP Style
• Enjoys working in teams and has excellent interpersonal skills
• Ease with/ability to learn new technology independently and quickly
• Strong communicator
• Some schedule flexibility (nights, weekends)
• Regularly meets measurements of success
• Strong understanding of Google Analytics; Chartbeat experience a plus
• Proficiency in MS Office; HTML, CSS and Photoshop experience a plus
• #LI-Onsite

EEO Statement

All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

About Nexstar Media Group

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.