Data-Driven Integrated Media Planner

Citigroup Inc.; Irving (TX); On-site; USD 69,000 - 96,000; Full time

Job summary

Citigroup Inc. in Irving, TX is hiring a Media Planning Analyst to help translate advertiser briefs into actionable media plans and align Citi Commerce capabilities with client goals.

You will collaborate with Sales, Ad Operations, Product, and Analytics to optimize campaigns, using first‑party data for audience targeting and performance improvements. The role emphasizes risk awareness and compliant planning across channels.

Qualifications

• 2–5 years in media, branding or advertising analytics.
• Experience supporting campaign execution from brief through launch.
• Bachelor’s degree in Marketing or Business or related field (highly preferred).

Responsibilities

• Support development of integrated media plans including audience strategy, budget allocation, channel mix, and timing.
• Use Citi’s first-party data to define target audiences and improve campaign performance.
• Translate campaign objectives into planning recommendations with guidance from senior team members.
• Partner with Sales and Account teams to support pre-sale planning and client presentations.
• Collaborate with Ad Operations, Analytics, and Product to ensure campaigns are feasible and executed correctly.
• Monitor campaign performance and recommend optimizations to improve ROAS, conversion, engagement.
• Help communicate planning approach, performance expectations, and optimization ideas in internal and client discussions.
• Contribute to developing and improving planning processes, tools, and templates.
• Support test-and-learn initiatives and pilot campaigns to validate capabilities.
• Assist in planning for both active campaigns and new business opportunities.
• Appropriately assess risk when business decisions are made, safeguarding Citigroup and assets.

Skills

Digital media planning

Audience targeting

Campaign measurement

Data analysis

Cross-functional collaboration

Education

Bachelor's degree in Marketing or Business

Job description

Citigroup Inc. in Irving, TX is hiring a Media Planning Analyst to help translate advertiser briefs into actionable media plans and align Citi Commerce capabilities with client goals.

You will collaborate with Sales, Ad Operations, Product, and Analytics to optimize campaigns, using first‑party data for audience targeting and performance improvements. The role emphasizes risk awareness and compliant planning across channels.