Senior Media Measurement & Attribution Analyst

Citigroup Inc.; Irving (TX); On-site; USD 69,000 - 96,000; Full time

Job summary

Citigroup Inc. in Irving, TX seeks an Analyst, Media Sciences and Measurement to lead media measurement, reporting, attribution, and data strategy for Citi’s marketing investments.

The role combines seniority with hands-on analysis to drive data-driven decisions across channels. You will partner with US and Global Digital Media, Analytics, Acquisitions, Advertising and Product Management teams to deliver insights to senior leadership, shape measurement roadmaps, and advance cross‑channel

Qualifications

• 3-5 years’ experience in media measurement and analytics.
• Solid understanding of media planning principles and digital media platforms.
• Familiarity with adtech and martech tools (DSP/SSP, web analytics, identity solutions).
• Strong analytical ability to distill data into business insights for senior leadership.
• Excellent storytelling, presentation, and negotiation skills to influence stakeholders.

Responsibilities

• Support the development and execution of Citi’s media measurement framework and attribution strategy.
• Manage stakeholder relationships across media, adtech, product, and lines of business.
• Oversee attribution measurement and reporting, including QA and insights sharing with senior stakeholders.
• Translate data into clear narratives and actionable insights for leadership.
• Support measurement roadmap, test-and-learn agendas, and cross-channel studies.
• Engage vendors and understand methodologies to inform measurement solutions.

Skills

Media measurement

Analytics

Stakeholder management

Data storytelling

Presentation skills

Negotiation

Problem solving

Education

Bachelor's degree or higher in Business Analytics/Marketing/Business/Finance/Statistics

Tools

DSP/SSP

Web analytics

Identity solutions

Audience management tools

Job description

Citigroup Inc. in Irving, TX seeks an Analyst, Media Sciences and Measurement to lead media measurement, reporting, attribution, and data strategy for Citi’s marketing investments.

The role combines seniority with hands-on analysis to drive data-driven decisions across channels. You will partner with US and Global Digital Media, Analytics, Acquisitions, Advertising and Product Management teams to deliver insights to senior leadership, shape measurement roadmaps, and advance cross‑channel