Senior Media Science & Analytics Strategist

Citigroup Inc.; Irving (TX); Hybrid; USD 110,000 - 160,000; Full time

Job summary

Citigroup is seeking a Sr. Associate in Media Science and Analytics to lead media measurement, reporting, and data strategy. You will collaborate with internal teams to enable data-driven decision making for media strategy and optimization.

The role requires 5–8 years in media measurement, strong analytical and storytelling abilities, and experience with attribution and MMM methodologies. Hybrid work in Irving, TX, with global scope and senior stakeholder exposure.

Qualifications

• 5–8 years’ experience in media measurement and analytics.
• Solid understanding of media planning principles and digital platforms.
• Familiarity with adtech and martech tools (audience management tools, DSP/SSP, bid management, ad serving, web analytics, identity solutions).
• Expertise in attribution, MMM, ad effectiveness and incrementality testing.
• Highly analytical with ability to distill data into business insights for senior leaders.
• Excellent data storytelling, communication, presentation, and negotiation skills.
• Independent, proactive and able to manage multiple stakeholders in a fast-paced environment.
• Process oriented and organized with strong attention to detail.
• Strategic thinker with problem-solving and long-term impact focus.

Responsibilities

• Lead the development and execution of Citi’s media measurement framework.
• Stakeholder management with media, adtech, product, and LOBs.
• Oversee attribution measurement and reporting across lines of business.
• Calibrate performance across data sources to tell a clear story for executives.
• Develop measurement roadmaps, tests, and advanced analytics studies.
• Engage vendors and evaluate methodologies for future-proof solutions.
• Present insights and recommendations to senior leadership.

Skills

Media measurement

Data storytelling

Stakeholder management

Analytical thinking

Communication skills

Presentation skills

Decision making

Strategic thinking

Education

Bachelor's degree in Business Analytics/Marketing/Business/Finance/Statistics

Advanced degree preferred

Tools

Audience management tools

DSP/SSP

Bid management

Ad serving

Web analytics

Identity solutions

Job description

Citigroup is seeking a Sr. Associate in Media Science and Analytics to lead media measurement, reporting, and data strategy. You will collaborate with internal teams to enable data-driven decision making for media strategy and optimization.

The role requires 5–8 years in media measurement, strong analytical and storytelling abilities, and experience with attribution and MMM methodologies. Hybrid work in Irving, TX, with global scope and senior stakeholder exposure.