Media Planning Analyst

Citigroup Inc.; Irving (TX); On-site; USD 69,000 - 96,000; Full time

Job summary

Citigroup Inc. in Irving, TX is hiring a Media Planning Analyst to help translate advertiser briefs into actionable media plans and align Citi Commerce capabilities with client goals.

You will collaborate with Sales, Ad Operations, Product, and Analytics to optimize campaigns, using first‑party data for audience targeting and performance improvements. The role emphasizes risk awareness and compliant planning across channels.

Qualifications

• 2–5 years in media, branding or advertising analytics.
• Experience supporting campaign execution from brief through launch.
• Bachelor’s degree in Marketing or Business or related field (highly preferred).

Responsibilities

• Support development of integrated media plans including audience strategy, budget allocation, channel mix, and timing.
• Use Citi’s first-party data to define target audiences and improve campaign performance.
• Translate campaign objectives into planning recommendations with guidance from senior team members.
• Partner with Sales and Account teams to support pre-sale planning and client presentations.
• Collaborate with Ad Operations, Analytics, and Product to ensure campaigns are feasible and executed correctly.
• Monitor campaign performance and recommend optimizations to improve ROAS, conversion, engagement.
• Help communicate planning approach, performance expectations, and optimization ideas in internal and client discussions.
• Contribute to developing and improving planning processes, tools, and templates.
• Support test-and-learn initiatives and pilot campaigns to validate capabilities.
• Assist in planning for both active campaigns and new business opportunities.
• Appropriately assess risk when business decisions are made, safeguarding Citigroup and assets.

Skills

Digital media planning

Audience targeting

Campaign measurement

Data analysis

Cross-functional collaboration

Education

Bachelor's degree in Marketing or Business

Job description

Citi is evolving its current commerce offerings and branching into new avenues of growth by offering merchants access to high value cardmembers across Citi’s digital properties and partner placements. By combining Citi’s scale, trusted customer relationships, and real purchase insights, the business delivers advertising that is relevant to customers and drives measurable, incremental impact for advertisers.

The Media Planning Analyst supports the development and execution of media plans that align advertiser objectives with Citi’s data and media capabilities. This role contributes to both strategy and execution, helping translate campaign briefs into actionable plans and ensuring campaigns are set up effectively. This individual will work closely with Sales, Ad Operations, Product, and Analytics to help deliver campaigns that meet performance goals.

Responsibilities:

• Support the development of integrated media plans, including audience strategy, budget allocation, channel mix, and timing
• Use Citi’s first-party data to help define target audiences and improve campaign performance
• Translate campaign objectives into clear planning recommendations with guidance from senior team members
• Partner with Sales and Account teams to support pre-sale planning and client presentations
• Collaborate with Ad Operations, Analytics, and Product to ensure campaigns are feasible and executed correctly
• Monitor campaign performance and recommend optimizations to improve key metrics (e.g., ROAS, conversion, engagement)
• Help communicate planning approach, performance expectations, and optimization ideas in internal and client discussions
• Contribute to developing and improving planning processes, tools, and templates
• Support test-and-learn initiatives and pilot campaigns to validate capabilities
• Assist in planning for both active campaigns and new business opportunities
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm’s reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications & Experience

• 2-5 years of experience in media, branding or advertising analytics
• Experience supporting campaign execution from brief through launch

Education:

• Bachelors/University degree or equivalent experience (Bachelor’s degree in Marketing, Business, or a related field or equivalent experience is highly preferred)

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Key Deliverables

• Media plans aligned to advertiser goals and Citi Commerce capabilities
• Audience targeting recommendations using first-party data
• Budget allocation and channel mix inputs
• Performance insights to inform optimization decisions
• Contributions to planning tools, frameworks, and documentation

Required Skills

• Understanding of digital media planning across channels
• Familiarity with concepts such as audience targeting, programmatic, and campaign measurement
• Ability to work with data and translate insights into actionable recommendations
• Strong analytical and problem-solving skills
• Ability to manage multiple priorities in a fast-paced environment
• Strong collaboration and communication skills
• Comfort working cross-functionally across teams

Job Family Group:

Marketing

Job Family:

Advertising, Branding and Media

Time Type:

Full time

Primary Location:

Irving Texas United States

Primary Location Full Time Salary Range:

$69,130.00 - $96,470.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Most Relevant Skills

Please see the requirements listed above.

Anticipated Posting Close Date:

Sep 02, 2026

Automated Processing and AI

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Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.

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