Data-Driven Media Planner

Citi; Irving (TX); On-site; USD 87,000 - 131,000; Full time

Job summary

Citi is expanding its commerce offerings and seeking a Planning Associate to help develop and execute media plans leveraging Citi’s first-party data and capabilities. You will work with Sales, Ad Operations, Product, and Analytics to translate briefs into actionable plans and ensure campaigns are set up effectively.

The role emphasizes collaboration, data-driven planning, and optimization across channels to meet performance goals in a fast-paced environment.

Qualifications

• 4–7 years of experience in media planning, advertising, or commerce media.
• Experience supporting campaign execution from brief through launch.
• Understanding of digital media planning across channels.
• Familiarity with audience targeting, programmatic, and campaign measurement.
• Ability to translate data insights into actionable recommendations.

Responsibilities

• Support development of integrated media plans including audience strategy, budget allocation, channel mix, and timing.
• Use first-party data to define target audiences and improve campaign performance.
• Translate objectives into planning recommendations with senior guidance.
• Collaborate with Sales, Ad Operations, Analytics, and Product to ensure feasibility and execution.
• Monitor performance and propose optimizations to improve ROAS, conversions, and engagement.

Skills

Media planning

Digital advertising

Data analysis

Cross-functional collaboration

Campaign measurement

Communication

Project management

Education

Bachelor’s degree

Job description

Citi is expanding its commerce offerings and seeking a Planning Associate to help develop and execute media plans leveraging Citi’s first-party data and capabilities. You will work with Sales, Ad Operations, Product, and Analytics to translate briefs into actionable plans and ensure campaigns are set up effectively.

The role emphasizes collaboration, data-driven planning, and optimization across channels to meet performance goals in a fast-paced environment.