Demand Generation Manager | ABM | SaaS

One Eighty Collective; United States; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Fully remote

Job summary

One Eighty Collective is seeking a hands-on Demand Generation leader with deep SaaS ABM experience to own and execute the ABM strategy. This role offers direct visibility to company leadership and will guide a small team to scale demand gen.

You will build and run named-account campaigns targeting enterprise buyers, leverage AI daily to plan and optimize programs, and partner with sales/BDR to accelerate pipeline. The role is fully remote with competitive compensation and strong growth potential.

Qualifications

• This role is a strong fit for demand generation or ABM leaders who’ve owned pipeline growth at a similarly sized B2B SaaS company.
• Ran ABM and demand generation programs in B2B SaaS.
• Built pipeline programs at a company near $10-20M ARR.
• Used AI tools to speed campaign planning and targeting.
• Low-ego, hands-on approach without a fixed playbook.
• HubSpot or similar CRM/ABM tooling.
• Agency background (not majority of career experience).

Responsibilities

• Own demand generation and ABM strategy end to end, creating best-in-class account-based-marketing.
• Build and run named-account campaigns targeting enterprise buyers.
• Utilize AI on a daily basis to build and execute strategy, campaigns, and more.
• Partner closely with sales and BDR teams on pipeline.
• Manage digital marketing spend and ROI within commercial budget.
• Direct and develop two marketing team members.

Skills

ABM strategy

Demand generation

Pipeline growth

AI-driven marketing

HubSpot CRM

Leadership

Budget management

Tools

HubSpot

CRM tooling

Job description

Are you a hands-on Demand Generation leader with deep SaaS ABM (account-based marketing) experience looking to build and own the ABM strategy? Are you an AI-driven Demand Generation Marketing Manager or Marketing Director who thrives in high-growth environments, who can own strategy and deliver execution? Have you built ABM strategies or driven demand generation director in a startup, or are you stuck in a larger org where you're itching for real empowerment? If you're a Demand Generation Lead, ABM Manager, or Growth Marketing leader interested in owning pipeline strategy and execution at a growing SaaS business, please read on.

This fast-growing vertical SaaS company builds software for the deathcare industry; their team is passionate about easing the burden of death for families via modernizing a once antiquated industry. Backed by PE and tracking ahead of a 20%+ growth target, the company has strong product-market fit and is scaling its go-to-market motion, including a more structured sales function and increased investment in demand generation. This is a newly created role with direct visibility to company leadership and a small team already in place to support execution.

What You Will Own

• Own demand generation and ABM strategy end to end, creating best-in-class account-based-marketing
• Build and run named-account campaigns targeting enterprise buyers
• Utilize AI on a daily basis to build and execute strategy, campaigns, and more
• Partner closely with sales and BDR teams on pipeline
• Manage digital marketing spend and ROI within commercial budget
• Direct and develop two marketing team members

What You'll Need

This role is a strong fit for demand generation or ABM leaders who've owned pipeline growth at a similarly sized B2B SaaS company.

• Ran ABM and demand generation programs in B2B SaaS
• Built pipeline programs at a company near $10-20M ARR
• Used AI tools to speed campaign planning and targeting
• Low-ego, hands-on approach without a fixed playbook
• HubSpot or similar CRM/ABM tooling
• Agency background (not majority of career experience)

What You'll Get

• Competitive Base + Bonus/Variable (Comp is flexible, range given is an estimate)
• Strong benefits and a fast-scaling, high-visibility environment
• A strong marketing team with areas of expertise to complement yours
• A phenomenal (fully remote) team who rallies around a common goal
• Inherent growth opportunities as the company scales
• Direct exposure to company leadership and go-to-market strategy