Account Based Marketing Manager

Incrementum; San Francisco (CA); On-site; USD 120,000 - 190,000; Full time

Job summary

Incrementum is seeking an experienced B2B SaaS marketer to own ABM for high-ACV accounts and drive pipeline. You will work directly with enterprise sales leaders to design and execute personalized plays that accelerate complex deals.

Ideal candidates have 5+ years in B2B SaaS marketing with hands-on ABM, and a track record of generating net-new opportunities and measurable pipeline at scale. This role reports to the VP of Growth Marketing and collaborates with Demand Gen leadership.

Qualifications

• 5+ years of B2B SaaS marketing with hands-on ABM experience.
• Proven track record delivering pipeline and accelerating large enterprise deals.
• Comfortable owning programs from concept to execution and collaborating with enterprise sales leaders.

Responsibilities

• Own ABM strategy for accounts with high ACV and lead pipeline creation.
• Build and run the dedicated ABM program from concept to execution.
• Collaborate with Enterprise AEs and sales leaders to map buying committees and account plans.
• Design personalized 1:1 and 1:few plays across multiple channels to move high-value deals forward.
• Lead account plays around product launches and customer stories, from planning to measurement.
• Measure engagement, deals influenced, and program spend per Tier 1 account with RevOps support.

Skills

ABM

Enterprise Marketing

Demand Generation

Campaign Management

Lifecycle Marketing

B2B SaaS Marketing

Sales Collaboration

Account-based Playbooks

Tools

6sense

Demandbase

Clay

Job description

What we're looking for?

We need someone with B2B SaaS marketing experience (about 5+ years is ideal, but high-growth candidates with less will be considered) and real hands‑on ABM work: personalized 1:1 and 1:few campaigns targeted at enterprise accounts. You should be comfortable owning a program from scratch, working directly with enterprise sales leaders and handling complex deal cycles, ideally on deals of $100K+ ACV. You should also have a track record of driving measurable pipeline, net‑new opportunities and deal acceleration. Bonus points if you have healthcare or healthcare IT experience, or a background that mixes demand gen, field marketing or growth marketing with ABM.

What you'll do:

• Own the ABM strategy for accounts with $200K–$400K ACV. You'll be accountable for pipeline creation, deal acceleration and revenue impact.
• Take ownership the dedicated ABM program and build it from concept to execution. You'll report to the VP of Growth Marketing and work alongside the Head of Demand Gen.
• Work closely with Enterprise AEs and sales leaders to build account plans, map buying committees, find whitespace and coordinate multi‑threaded engagement across the sales cycle.
• Design and run personalized 1:1 and 1:few plays across executive outreach, digital, gifting, field events, customer proof points and thought leadership. These plays create net‑new business and move high‑value deals forward.
• Lead coordinated account plays around product launches, conferences, executive events and customer stories, from planning to measuring results.
• Measure and improve account engagement, buying committee depth, deals influenced, win rate on ABM accounts and program spend per Tier 1 account. You'll partner with RevOps and use AI and account intelligence tools (e.g., 6sense, Demandbase, Clay) to scale personalization without losing quality.