Account-Based Marketing Manager

Namely; Mountain View (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Namely is hiring an Account-Based Marketing Specialist to turn strategy into frontline campaigns and drive ABM programs for priority enterprise accounts. You will build segments, launch personalized experiences, and work with Sales to convert insights into action.

You’ll apply hands-on campaign execution across digital channels, monitor engagement, and continuously optimize with AI-powered tools. A collaborative, curious mindset helps accelerate results.

Qualifications

• 2–5 years in B2B Demand Generation, Digital Marketing or ABM.
• Hands-on campaign execution with attention to detail.
• Strong analytical, organizational and project-management abilities.
• Proactive, curious and collaborative mindset.
• Resourceful and eager to learn new tools and methods.
• Ability to own initiatives while partnering with Sales and Marketing.
• Interest in AI and emerging technologies; willing to experiment.

Responsibilities

• Build and launch 1:1, 1: few and 1: many ABX campaigns.
• Create account segments and buying-group audiences.
• Research accounts and identify triggers and insights.
• Activate campaigns across ZoomInfo, LinkedIn and other platforms.
• Support personalized ads, content, emails and landing experiences.
• Monitor intent, engagement and signals; optimize accordingly.
• Provide actionable insights to Sales and SDRs.
• Track performance, test approaches and iterate.
• Leverage AI and automation to speed research and execution.

Skills

ABM campaigns

Campaign execution

Analytical skills

Project management

AI curiosity

Tools

Clay

Claude

Copilot

ZoomInfo

Salesforce

Marketo

FullEnrich

Webflow

LinkedIn

Job description

We’re hiring: Account-Based Marketing Specialist We’re looking for a hands-on ABX/ABM marketer who loves turning strategy into campaigns and making things happen.

You’ll help build, launch and optimize account-based programs targeting priority enterprise accounts across digital, content, personalized experiences and Sales activation.

What you’ll do:

• Build and launch 1:1, 1: few and 1: Many ABX campaigns
• Create account segments and buying-group audiences
• Research accounts and identify relevant triggers and insights
• Activate campaigns across platforms such as ZoomInfo and LinkedIn
• Support personalized ads, content, emails and landing experiences
• Monitor intent, engagement and account signals
• Provide Sales and SDR teams with actionable account insights
• Track performance, test new approaches and continuously optimize
• Use AI and automation to accelerate research, personalization and execution

We’re looking for someone with:

• 2–5 years in B2B Demand Generation, Digital Marketing or ABM
• Strong hands-on campaign execution skills and attention to detail
• Good analytical, organizational and project-management capabilities
• A proactive, curious and collaborative mindset
• Someone resourceful who enjoys solving problems, learning new tools and finding better ways to get things done
• The confidence to take ownership while working closely with Sales, Marketing and other stakeholders
• A natural interest in AI and emerging technologies—you enjoy experimenting with new AI capabilities and finding practical ways to use them in your everyday work

Our evolving tech stack includes: Clay, Claude, Copilot, ZoomInfo, Salesforce, Marketo, FullEnrich, Webflow, LinkedIn or similar tools.

AI matters: you don’t need to be an AI expert, but you should be genuinely curious about what AI can do and excited to use it to work smarter, move faster and create better account experiences.

If you enjoy being inside the tools, building campaigns, experimenting and turning ideas into action , we’d love to hear from you.