Manager, ABM

usemultiplier.com; Northern (KY); Hybrid; USD 120,000 - 160,000; Full time

Job summary

UseMultiplier is seeking an experienced Account Based Marketing (ABM) leader to architect and drive a world-class ABM engine. You will own ICP development, curate Key Accounts Lists with Sales, and serve as DRI for the marketing tech stack, delivering cross-functional programs that align marketing and sales across the enterprise.

You will strategize campaigns, manage vendor relationships, and build a high-performing team while delivering standardized ABM reporting and dashboards for executive

Qualifications

• 5+ years of proven multi-channel B2B marketing experience within enterprise software/SaaS.
• Proactive self-starter with strategic thinking and attention to detail in execution.
• Ability to manage multiple projects and coordinate with marketing and sales teams.

Responsibilities

• Develop and execute high-impact, integrated ABM programs to achieve revenue and pipeline goals for key accounts.
• Strategize ABM campaign approach and delegation of campaign planning within the ABM team.
• Work cross-functionally across marketing, sales, and other teams to design targeted ABM campaigns.
• Develop ICP and Key Accounts List in collaboration with Sales and Marketing.
• Coach and develop team members and close gaps through acquisition of new talent.
• Create standardized ABM reporting and dashboards for key accounts and present to stakeholders.
• Oversee ABM strategy, calendar, and communications to marketing and the broader organization.
• DRI for the marketing tech stack, including evaluation of additional tools.

Skills

ABM leadership

Strategic thinking

Cross-functional collaboration

Vendor management

Team leadership

Communication

Tools

Marketing automation

CRM

Analytics dashboards

Job description

About Job

We are seeking an experienced and strategic Account Based Marketing (ABM) leader to drive our revenue goals and build a world-class ABM engine. in this role, you will be the architect of our account-based strategy, moving seamlessly between high-level planning and hands-on execution. You will own the development of our Ideal Customer Profile (ICP), curate our Key Accounts List in close collaboration with Sales, and act as the Directly Responsible Individual (DRI) for our marketing tech stack.

Working cross-functionally, you will orchestrate integrated programs that align marketing and sales, overseeing everything from vendor management to dashboard reporting.

Responsibilities

• Develop and execute high-impact, integrated ABM programs to achieve revenue and pipeline goals for key accounts

• Strategize ABM campaign approach and delegation of campaign planning within the Account Based Marketing team

• Work cross-functionally across the marketing organization as well as sales and other teams to design and orchestrate impactful, targeted ABM campaigns

• Develop ICP (Ideal Customer Profile) and Key Accounts List, in collaboration with Sales and Marketing

• Manage and build a team by coaching and developing existing members and closing gaps where needed through acquisition of new team members

• Guide efforts to create standardized Account Based Marketing reporting and dashboards for key accounts, presenting performance to the marketing department as well as stakeholders throughout the company

• Oversee our ABM strategy, approach, and calendar, and communicate to marketing team and larger organization

• Act as DRI for account based marketing tech stack, including evaluation of additional tools

Requirements

• 5+ years of proven multi-channel B2B marketing experience within enterprise software/SaaS.

• You are a proactive self-starter, demonstrating high initiative and critical thinking. Proven ability to think strategically, but with exceptional attention to detail in execution.

• Positive, can-do attitude, with the ability to work with marketing and sales professionals, and ability to prioritize numerous projects simultaneously

• Experience building and managing multi-channel ABM campaigns

• Understanding of pipeline management and metrics

• Demonstrated experience sourcing and overseeing vendors for marketing program execution

• Excellent verbal and written communication skills. Strong interpersonal skills a must. Strong influencing and relationship-building skills

• Team player with ability to work independently and autonomously

• Flexibility to adjust to the dynamic nature of a startup