Data Commercialization & GTM Strategy Lead

worldpay; Atlanta (GA); On-site; USD 128,000 - 193,000; Full time

Job summary

Worldpay in the United States is seeking a Senior Analyst, Data Commercialization Strategy & Go-to-Market to turn market insights into growth opportunities for our data products and partnerships.

You will translate market and customer insight into clear commercialization strategies, develop value propositions and messaging, and build marketing and enablement plans that equip Sales, Partnerships, and Product to bring offerings to market.

Responsibilities

• Translate market, customer, and partner insight into clear commercialization strategies for Worldpay's data products.
• Develop value propositions, positioning, messaging frameworks, and use cases that translate data capabilities into business value.
• Build commercialization and marketing plans for data products and partner solutions, including target audiences and launch activities.
• Create high-quality sales and client collateral, including presentations, overviews, and one-pagers.
• Design and deliver training programs that educate Sales, Partnerships, Product, and Marketing on market opportunities and storytelling.
• Support external partner and customer engagement with tailored materials and workshops.
• Collaborate with Product, Data Science, Partnerships, Sales, and Marketing to inform positioning and launch priorities.
• Develop market assessments and strategic recommendations to prioritize investments.
• Monitor market response and refine messaging and enablement plans over time.
• Provide executive-ready updates on trends and opportunities.

Job description

Worldpay in the United States is seeking a Senior Analyst, Data Commercialization Strategy & Go-to-Market to turn market insights into growth opportunities for our data products and partnerships.

You will translate market and customer insight into clear commercialization strategies, develop value propositions and messaging, and build marketing and enablement plans that equip Sales, Partnerships, and Product to bring offerings to market.