Senior Data Commercialization & GTM Strategy Analyst

Global Payments Inc.; Cincinnati (OH); On-site; USD 116,000 - 193,000; Full time

Job summary

Global Payments Inc. is seeking a Senior Analyst for Data Commercialization Strategy & Go-to-Market in Cincinnati, OH to turn market insight into growth opportunities for data products and partnerships.

You will synthesize market and customer data to craft compelling value propositions, develop go-to-market plans, and create client-ready collateral and training for cross-functional teams.

Qualifications

• Experience in commercial strategy, product marketing, market intelligence, consulting, partnerships, sales enablement, or go-to-market roles.
• Strong curiosity about markets, customers, partners, and how data products can solve real business problems.
• Ability to synthesize market research, customer insight, and complex product information into clear value propositions, messaging, and actionable recommendations.
• Excellent written, verbal, and visual communication skills, with experience creating polished presentations, collateral, training, and strategic narratives.
• Comfort engaging with internal stakeholders, customers, and partners and adapting the story for different audiences.
• Strong analytical and problem-solving skills, with the ability to assess market opportunities, competitive dynamics, and commercial potential.
• Ability to influence and collaborate across Product, Data Science, Sales, Partnerships, and Marketing in a matrixed environment.
• Highly organized and able to manage multiple workstreams, deadlines, and stakeholder needs with attention to detail.
• A growth mindset and desire to deepen expertise in data commercialization, product strategy, partnerships, and go-to-market execution.
• Experience in payments, fintech, data, analytics, SaaS, advertising technology, marketing technology, or digital commerce is a plus.

Responsibilities

• Conduct market, customer, partner, and competitive research to identify priority segments, use cases, partnerships, and trends across data products.
• Develop value propositions, positioning, messaging frameworks, and customer narratives translating data capabilities into business value.
• Build commercialization and marketing plans for data products and partner solutions, including audiences, channels, content, launches, and engagement.
• Create sales and client-facing collateral: presentations, solution overviews, one-pagers, customer stories, talking points.
• Design and deliver training and engagement programs for Sales, Partnerships, Product, Marketing, and other stakeholders.
• Support external partner/customer engagement with tailored presentations, joint value propositions, materials, and workshops.
• Partner with Product, Data Science, Partnerships, Sales, and Marketing to align market insights with product launches.
• Develop market assessments, business cases, and strategic recommendations for leadership on growth opportunities.
• Monitor market response and refine messaging and enablement strategies over time.
• Provide executive-ready updates on market trends, partner opportunities, and commercialization progress.

Skills

Market research

Go-to-market

Stakeholder engagement

Presentation skills

Communication

Analytical thinking

Collaboration

Organization

Growth mindset

Payments knowledge

Job description

Global Payments Inc. is seeking a Senior Analyst for Data Commercialization Strategy & Go-to-Market in Cincinnati, OH to turn market insight into growth opportunities for data products and partnerships.

You will synthesize market and customer data to craft compelling value propositions, develop go-to-market plans, and create client-ready collateral and training for cross-functional teams.