Dairy Tech Social Media Strategist

smaXtec animal care GmbH; Madison (WI); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Competitive salary

Health, dental, vision coverage

401(k)

Paid time off

Broad-based ownership program

Job summary

smaXtec animal care GmbH is seeking a Social Media Specialist to lead our US presence across major platforms. The role emphasizes storytelling, content creation (photo/video), and coordinated paid campaigns to boost engagement and lead generation.

You’ll collaborate with marketing, product and support teams, manage influencer partnerships, and drive a cohesive brand voice that aligns with smaXtec values. Domestic and international travel may be required.

Qualifications

• Bachelor’s degree in marketing, communications or related field of study; equivalent experience considered
• Minimum of 3 years of social media experience within the dairy sector or related agriculture industry
• Proficient with scheduling, analytics and visual content tools (Meta, Canva, Adobe Suite)
• Excellent copywriting and storytelling; hands-on content creation including photography and video production
• Strong organizational skills and time management
• High self-motivation, energy and perseverance to achieve goals
• Valid driver’s license and willingness to travel domestically and internationally

Responsibilities

• Develop and execute our social media presence in the US with strategy that aligns our global brand goals with dairy audiences across Facebook, Instagram, YouTube, LinkedIn and TikTok
• Create platform-optimized content to drive engagement, brand awareness and lead generation for organic and paid social
• Coordinate and execute social photo and video shoots on-farm with customers and team
• Plan and execute paid advertising campaigns focusing on lead generation with our agency
• Identify, recruit and manage influencer partnerships aligned with brand objectives
• Build and manage online communities and foster conversations with target groups
• Maintain a consistent brand voice and storytelling across all channels
• Collaborate cross-functionally with marketing, product, customer support, and sales teams
• Monitor, analyze and report on social performance with data-driven recommendations

Skills

Copywriting

Storytelling

Content creation

Time management

Education

Bachelor’s degree in marketing or related field

Tools

Meta platforms

Canva

Adobe Creative Suite

Job description

smaXtec animal care GmbH is seeking a Social Media Specialist to lead our US presence across major platforms. The role emphasizes storytelling, content creation (photo/video), and coordinated paid campaigns to boost engagement and lead generation.

You’ll collaborate with marketing, product and support teams, manage influencer partnerships, and drive a cohesive brand voice that aligns with smaXtec values. Domestic and international travel may be required.