Dairy Tech Growth Marketing Specialist — Equity & Impact

smaXtec animal care GmbH; Wisconsin; Remote; USD 60,000 - 85,000; Full time

Benefits offered by this job

Competitive salary and comprehensive+

Job summary

smaXtec animal care GmbH is seeking a Creative Digital Marketing Specialist to enhance our US presence for a leading dairy health tech brand. You will develop and execute social media strategies across major platforms, manage newsletters, and optimize website content to drive engagement and lead generation.

The role requires dairy/agriculture experience, strong storytelling, and willingness to travel. You will collaborate with marketing, product, and sales teams, create platform-optimized

Qualifications

• Bachelor's degree in marketing, communications or related field (or equivalent experience).
• Minimum of 3 years of social media experience in dairy or agriculture.
• Proficient with scheduling, analytics and visual content tools (Meta, Canva, Adobe Suite).
• Excellent copywriting and storytelling skills with content creation experience (photo/video).
• Strong organizational skills and ability to prioritize and meet deadlines.
• Self-motivated with energy and perseverance to achieve goals.
• Valid driver’s license and willingness to travel domestically and internationally.

Responsibilities

• Develop and execute US social media presence aligned with global brand goals across Facebook, Instagram, YouTube, LinkedIn and TikTok.
• Create, maintain and optimize smaXtec newsletters with editorial planning and performance analysis.
• Own website content including landing pages, blogs, customer stories and product info.
• Produce platform-optimized content (visual, video, written) to drive engagement and leads.
• Coordinate social content shoots on-farm with customers and team.
• Plan and run paid ad campaigns focused on lead generation with agency support.
• Identify, recruit and manage influencer partnerships with measurable outcomes.
• Build online communities and foster conversations—monitor social conversations.
• Maintain a consistent brand voice and storytelling across all channels.
• Collaborate with marketing, product, support and sales for integrated content.
• Monitor, analyze and report organic and paid performance; translate insights into actions.

Skills

Social media analytics

Copywriting

Content creation

Project management

Time management

Travel readiness

Education

Bachelor's degree in marketing/communications

Tools

Meta

Canva

Adobe Suite

Job description

smaXtec animal care GmbH is seeking a Creative Digital Marketing Specialist to enhance our US presence for a leading dairy health tech brand. You will develop and execute social media strategies across major platforms, manage newsletters, and optimize website content to drive engagement and lead generation.

The role requires dairy/agriculture experience, strong storytelling, and willingness to travel. You will collaborate with marketing, product, and sales teams, create platform-optimized