Social Media Specialist US | Wisconsin

smaXtec animal care GmbH; Madison (WI); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Competitive salary

Health, dental, vision coverage

401(k)

Paid time off

Broad-based ownership program

Job summary

smaXtec animal care GmbH is seeking a Social Media Specialist to lead our US presence across major platforms. The role emphasizes storytelling, content creation (photo/video), and coordinated paid campaigns to boost engagement and lead generation.

You’ll collaborate with marketing, product and support teams, manage influencer partnerships, and drive a cohesive brand voice that aligns with smaXtec values. Domestic and international travel may be required.

Qualifications

• Bachelor’s degree in marketing, communications or related field of study; equivalent experience considered
• Minimum of 3 years of social media experience within the dairy sector or related agriculture industry
• Proficient with scheduling, analytics and visual content tools (Meta, Canva, Adobe Suite)
• Excellent copywriting and storytelling; hands-on content creation including photography and video production
• Strong organizational skills and time management
• High self-motivation, energy and perseverance to achieve goals
• Valid driver’s license and willingness to travel domestically and internationally

Responsibilities

• Develop and execute our social media presence in the US with strategy that aligns our global brand goals with dairy audiences across Facebook, Instagram, YouTube, LinkedIn and TikTok
• Create platform-optimized content to drive engagement, brand awareness and lead generation for organic and paid social
• Coordinate and execute social photo and video shoots on-farm with customers and team
• Plan and execute paid advertising campaigns focusing on lead generation with our agency
• Identify, recruit and manage influencer partnerships aligned with brand objectives
• Build and manage online communities and foster conversations with target groups
• Maintain a consistent brand voice and storytelling across all channels
• Collaborate cross-functionally with marketing, product, customer support, and sales teams
• Monitor, analyze and report on social performance with data-driven recommendations

Skills

Copywriting

Storytelling

Content creation

Time management

Education

Bachelor’s degree in marketing or related field

Tools

Meta platforms

Canva

Adobe Creative Suite

Job description

smaXtec’s unique HEALTH MANAGEMENT system for dairy cows future-proofs dairy farming and boosts HERD HEALTH, REPRODUCTION & FEEDING & MANAGEMENT!
Are you ready to make a real impact in the dairy industry and the future of our growing organization? We are expanding our team and are looking for a creative, hands-on Social Media Specialist who is passionate about agriculture, technology and storytelling, to join our dynamic and collaborative team.

What You Bring

• Bachelor’s degree in marketing, communications or related field of study Is required (equivalent experience will be considered In lieu of education).
• Minimum of 3 years of social media experience within the dairy sector or related agriculture industry.
• Proficient with social tools for scheduling, analytics and visual content (i.e. Meta, Canva, Adobe Suite).
• Excellent copywriting and storytelling skills, combined with hands-on experience in content creation, including photography and video production.
• Strong organizational skills and the ability to effectively prioritize and manage time.
• High self-motivation, energy and perseverance to achieve individual and company goals.
• Valid driver’s license and willingness to travel domestically and internationally.

Role & Responsibilities

• Develop and execute our social media presence in the US with strategy that strengthens and aligns our global brand goals with dairy audience(s) across key platforms such as Facebook, Instagram, YouTube, LinkedIn and TikTok.
• Create compelling, platform-optimized content, including visual, video and written formats to drive engagement, brand awareness and lead generation for organic and paid social media measures.
• Coordinate and execute social photo and video content shoots regularly with our customers and team on-farm to capture authentic, real-world stories.
• Plan and execute paid advertising campaigns with a primary focus on lead generation in close collaboration with our advertising agency.
• Identify, recruit and manage influencer partnerships, ensuring alignment with brand objectives and measurable business outcomes.
• Build and manage online communities by fostering meaningful conversations and cultivating long-term relationships with our target groups and represent the brand via community interactions, social listening and participation in relevant industry or cultural conversations.
• Maintain a consistent brand voice and storytelling approach across all channels, reflecting smaXtec values and positioning.
• Collaborate cross-functionally with marketing, product management, customer support, sales and other internal teams for integrated content and initiatives.
• Monitor, analyze and report on both organic and paid social media performance, translating insights into clear, data-driven recommendations and actions.

What We Offer

• A dynamic and collaborative work environment where your ideas are valued, and your contributions make a direct impact
• Competitive salary and comprehensive benefits package, including health, dental, vision coverage, 401(k), broad-based ownership program, and paid time off.
• A supportive team culture that encourages creativity, problem solving, and continuous improvement.