Digital Marketing Specialist US (Remote or Hybrid in WI)

smaXtec animal care GmbH; Wisconsin; À distance; USD 60 000 - 85 000; Plein temps

Avantages offerts par ce poste

Competitive salary and comprehensive+

Résumé du poste

smaXtec animal care GmbH is seeking a Creative Digital Marketing Specialist to enhance our US presence for a leading dairy health tech brand. You will develop and execute social media strategies across major platforms, manage newsletters, and optimize website content to drive engagement and lead generation.

The role requires dairy/agriculture experience, strong storytelling, and willingness to travel. You will collaborate with marketing, product, and sales teams, create platform-optimized

Qualifications

• Bachelor's degree in marketing, communications or related field (or equivalent experience).
• Minimum of 3 years of social media experience in dairy or agriculture.
• Proficient with scheduling, analytics and visual content tools (Meta, Canva, Adobe Suite).
• Excellent copywriting and storytelling skills with content creation experience (photo/video).
• Strong organizational skills and ability to prioritize and meet deadlines.
• Self-motivated with energy and perseverance to achieve goals.
• Valid driver’s license and willingness to travel domestically and internationally.

Responsabilités

• Develop and execute US social media presence aligned with global brand goals across Facebook, Instagram, YouTube, LinkedIn and TikTok.
• Create, maintain and optimize smaXtec newsletters with editorial planning and performance analysis.
• Own website content including landing pages, blogs, customer stories and product info.
• Produce platform-optimized content (visual, video, written) to drive engagement and leads.
• Coordinate social content shoots on-farm with customers and team.
• Plan and run paid ad campaigns focused on lead generation with agency support.
• Identify, recruit and manage influencer partnerships with measurable outcomes.
• Build online communities and foster conversations—monitor social conversations.
• Maintain a consistent brand voice and storytelling across all channels.
• Collaborate with marketing, product, support and sales for integrated content.
• Monitor, analyze and report organic and paid performance; translate insights into actions.

Connaissances

Social media analytics

Copywriting

Content creation

Project management

Time management

Travel readiness

Formation

Bachelor's degree in marketing/communications

Outils

Meta

Canva

Adobe Suite

Description du poste

smaXtec’s unique HEALTH MANAGEMENT system for dairy cows future-proofs dairy farming and boosts HERD HEALTH, REPRODUCTION & FEEDING & MANAGEMENT!

Are you ready to make a real impact in the dairy industry and the future of our growing organization? We are expanding our team and are looking for a creative, hands‑on Digital Marketing Specialist who is passionate about agriculture, technology and storytelling, to join our dynamic and collaborative team.

Responsibilities

• Develop and execute our social media presence in the US with strategy that strengthens and aligns our global brand goals with dairy audience(s) across key platforms such as Facebook, Instagram, YouTube, LinkedIn and TikTok.
• Create, maintain and continuously optimize smaXtec’s newsletter, including editorial planning, content creation, audience segmentation, campaign execution and performance analysis.
• Own the creation and ongoing optimization of website content, including landing pages, blog, customer stories, product information and educational resources, to strengthen smaXtec’s online presence.
• Create compelling, platform-optimized content, including visual, video and written formats to drive engagement, brand awareness and lead generation for organic and paid social media measures.
• Coordinate and execute social photo and video content shoots regularly with our customers and team on-farm to capture authentic, real‑world stories.
• Plan and execute paid advertising campaigns with a primary focus on lead generation in close collaboration with our advertising agency.
• Identify, recruit and manage influencer partnerships, ensuring alignment with brand objectives and measurable business outcomes.
• Build and manage online communities by fostering meaningful conversations and cultivating long‑term relationships with our target groups and represent the brand via community interactions, social listening and participation in relevant industry or cultural conversations.
• Maintain a consistent brand voice and storytelling approach across all channels, reflecting smaXtec values and positioning.
• Collaborate cross‑functionally with marketing, product management, customer support, sales and other internal teams for integrated content and initiatives.
• Monitor, analyze and report on both organic and paid social media performance, translating insights into clear, data‑driven recommendations and actions.

Requirements

• Bachelor’s degree in marketing, communications or related field of study Is required (equivalent experience will be considered In lieu of education).
• Minimum of 3 years of social media experience within the dairy sector or related agriculture industry.
• Proficient with social tools for scheduling, analytics and visual content (i.e. Meta, Canva, Adobe Suite).
• Excellent copywriting and storytelling skills, combined with hands‑on experience in content creation, including photography and video production.
• Strong organizational skills and the ability to effectively prioritize and manage time.
• High self‑motivation, energy and perseverance to achieve individual and company goals.
• Valid driver’s license and willingness to travel domestically and internationally.

Benefits

• A dynamic and collaborative work environment where your ideas are valued, and your contributions make a direct impact
• Competitive salary and comprehensive benefits package, including health, dental, vision coverage, 401(k), broad-based ownership program, and paid time off.
• A supportive team culture that encourages creativity, problem solving, and continuous improvement.