Social Media Specialist US (Remote)

smaXtec animal care GmbH; United States; Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

401(k)

Paid time off

Ownership program

Job summary

smaXtec animal care GmbH is seeking a creative Social Media Specialist to expand our US presence, telling the story of our dairy health tech across Facebook, Instagram, YouTube, LinkedIn and TikTok.

You will craft platform-optimized content, coordinate on-farm shoots, manage influencer partnerships, and plan paid campaigns to drive engagement and lead generation while aligning with global branding.

Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• Minimum of 3 years of social media experience in the dairy or agriculture sector.
• Proficient with scheduling, analytics, and visual content tools such as Meta, Canva and Adobe Suite.
• Excellent copywriting and storytelling skills with hands-on content creation experience (photo/video).
• Strong organizational skills and the ability to prioritize and manage time.

Responsibilities

• Develop and execute our US social media presence with strategy aligned to global brand goals across Facebook, Instagram, YouTube, LinkedIn and TikTok.
• Create compelling, platform-optimized content to drive engagement, brand awareness and lead generation for organic and paid social.
• Coordinate on-farm photo/video shoots with customers and team to capture authentic stories.
• Plan and execute paid advertising campaigns in collaboration with our advertising agency.
• Identify, recruit and manage influencer partnerships aligned with brand objectives and measurable outcomes.
• Build and manage online communities through conversations, social listening and brand representation.

Skills

Social media strategy

Copywriting

Content creation

Photography

Video production

Analytics

Storytelling

Education

Bachelor’s degree in marketing/communications

Tools

Meta

Canva

Adobe Creative Suite

Job description

smaXtec’s unique HEALTH MANAGEMENT system for dairy cows future-proofs dairy farming and boosts HERD HEALTH, REPRODUCTION & FEEDING & MANAGEMENT!

Are you ready to make a real impact in the dairy industry and the future of our growing organization? We are expanding our team and are looking for a creative, hands-on Social Media Specialist who is passionate about agriculture, technology and storytelling, to join our dynamic and collaborative team.

Responsibilities

• Develop and execute our social media presence in the US with strategy that strengthens and aligns our global brand goals with dairy audience(s) across key platforms such as Facebook, Instagram, YouTube, LinkedIn and TikTok.


• Create compelling, platform-optimized content, including visual, video and written formats to drive engagement, brand awareness and lead generation for organic and paid social media measures.


• Coordinate and execute social photo and video content shoots regularly with our customers and team on-farm to capture authentic, real-world stories.


• Plan and execute paid advertising campaigns with a primary focus on lead generation in close collaboration with our advertising agency.


• Identify, recruit and manage influencer partnerships, ensuring alignment with brand objectives and measurable business outcomes.


• Build and manage online communities by fostering meaningful conversations and cultivating long-term relationships with our target groups and represent the brand via community interactions, social listening and participation in relevant industry or cultural conversations.


• Maintain a consistent brand voice and storytelling approach across all channels, reflecting smaXtec values and positioning.


• Collaborate cross-functionally with marketing, product management, customer support, sales and other internal teams for integrated content and initiatives.


• Monitor, analyze and report on both organic and paid social media performance, translating insights into clear, data-driven recommendations and actions.

Requirements

• Bachelor’s degree in marketing, communications or related field of study Is required (equivalent experience will be considered In lieu of education).


• Minimum of 3 years of social media experience within the dairy sector or related agriculture industry.


• Proficient with social tools for scheduling, analytics and visual content (i.e. Meta, Canva, Adobe Suite).


• Excellent copywriting and storytelling skills, combined with hands-on experience in content creation, including photography and video production.


• Strong organizational skills and the ability to effectively prioritize and manage time.


• High self-motivation, energy and perseverance to achieve individual and company goals.


• Valid driver’s license and willingness to travel domestically and internationally.

Benefits

• A dynamic and collaborative work environment where your ideas are valued, and your contributions make a direct impact


• Competitive salary and comprehensive benefits package, including health, dental, vision coverage, 401(k), broad-based ownership program, and paid time off.


• A supportive team culture that encourages creativity, problem solving, and continuous improvement.