Director of Ecommerce & Growth — DTC, NYC

Jacob Bar Inc.; New York (NY); On-site; USD 150,000 - 200,000; Full time

Benefits offered by this job

Equity opportunity

Job summary

Jacob Bar Inc. is seeking a growth-focused leader to own the online customer journey and scale the DTC channel. You’ll work with our Founder/CEO and Creative team to translate brand direction into compelling online experiences and measurable commercial results.

You will own paid acquisition, website optimization, and loyalty programs, balancing short-term performance with long-term brand goals in a full-time, in-office role based in New York City.

Qualifications

• 5+ years of direct, relevant experience leading a growth/ecommerce function at another consumer brand.
• Strong Shopify experience and a track record of improving website performance and customer experience.
• Deep hands-on experience with Meta ads and platform management.
• Discernment to balance near-term performance with long-term brand/creative goals.

Responsibilities

• Own the DTC channel (Shopify and Amazon), achieving revenue and contribution profit goals.
• Lead website overhaul and day-to-day management, including digital merchandising, PDPs, and checkout experience.
• Own paid acquisition and creative testing through static design, creator partnerships, and owned content variations.
• Develop a regular process for testing new concepts, messages, formats, and offers.
• Coordinate with Operations on demand forecasts, inventory availability, and the timing of launches and promotions.
• Build email and loyalty programs to drive repeat purchases and customer LTV.

Skills

DTC growth strategy

Shopify management

Meta ads

Email marketing & loyalty

P&L ownership

Tools

Shopify

Amazon

Job description

Jacob Bar Inc. is seeking a growth-focused leader to own the online customer journey and scale the DTC channel. You’ll work with our Founder/CEO and Creative team to translate brand direction into compelling online experiences and measurable commercial results.

You will own paid acquisition, website optimization, and loyalty programs, balancing short-term performance with long-term brand goals in a full-time, in-office role based in New York City.