Growth Director - DTC & Ecommerce Strategy

Jacob; New York (NY); On-site; USD 150,000 - 200,000; Full time

Benefits offered by this job

Equity opportunity

Job summary

Jacob is seeking a growth-minded ecommerce leader to own the online customer journey for our flagship brand. You will manage the day-to-day P&L, drive a Shopify/Amazon storefront, and translate brand direction into measurable online performance.

Based in New York City, this full-time, in-office role pairs strategic leadership with hands-on execution—from paid acquisition and testing to email/loyalty programs and inventory-aligned launches.

Qualifications

• 5+ years of direct, relevant experience leading a growth/ecommerce function at another consumer brand.
• Hands-on experience with Meta ads and platform management.
• Strong Shopify experience and a track record of improving website performance and customer experience.

Responsibilities

• Own the DTC channel (Shopify and Amazon), achieving revenue and contribution profit goals.
• Lead website overhaul and day-to-day management, including digital merchandising, PDPs, and checkout experience.
• Own paid acquisition and creative testing through static design, creator partnerships, and owned content variations.
• Develop a regular process for testing new concepts, messages, formats, and offers.
• Coordinate with Operations on demand forecasts, inventory availability, and the timing of launches and promotions.
• Build email and loyalty programs to drive repeat purchases and customer LTV.

Skills

Growth/ecommerce leadership

Meta ads

Shopify

Website optimization

Tools

Shopify

Job description

Jacob is seeking a growth-minded ecommerce leader to own the online customer journey for our flagship brand. You will manage the day-to-day P&L, drive a Shopify/Amazon storefront, and translate brand direction into measurable online performance.

Based in New York City, this full-time, in-office role pairs strategic leadership with hands-on execution—from paid acquisition and testing to email/loyalty programs and inventory-aligned launches.