Customer Marketing Lead: Turn Insights into Growth

Mars Incorporated; Chicago (IL); On-site; USD 108,000 - 149,000; Full time

Benefits offered by this job

Company bonus

Mars University

Job summary

Mars Incorporated in Chicago seeks a Customer Marketing Manager to bridge Marketing and Sales, delivering the Voice of the Customer and driving brand performance with key customers. This role sits within a broader marketing team covering Customer, Consumer, and Shopper marketing.

You will turn insights into opportunities, influence the innovation pipeline, support the sales team, and lead the creation of selling stories and RTS materials for use with customers and at trade shows.

Qualifications

• Bachelor's Degree in a business field or related area of study.
• 3+ years of experience in: field sales, internal sales or customer marketing.
• Microsoft Suite proficiency
• Ability to travel between 10-15% of the time while in role.

Responsibilities

• Help support an organizational capability in customer centricity, enable the sales team for selling and executional success, and represent the voice of customer/sales internally.
• Bring company and category strategies to life in the marketplace via strong working relationships with sales teams and critical customers.
• Influence future innovation pipeline & programs based on channel insights.
• Provide key analysis in facilitating new item distribution forecasts by channel / customer.
• Drive sales plans around assortment, merchandising, pricing and shelving for our brands, monitoring and assisting in the delivery of top-line and bottom line commitments from sales perspective.
• Assist in planning, development and presentation of sales & brand materials at all key Trade Shows and Customer Collaboration Planning sessions , ensuring our sales strategies and brand initiatives are well represented.
• Lead the development of high quality and fact-based Selling Stories and Ready to Sell (RTS) materials.

Skills

Sales experience

MS Office proficiency

Travel readiness

Education

Bachelor's degree in business or related field

Tools

Microsoft Office

Job description

Mars Incorporated in Chicago seeks a Customer Marketing Manager to bridge Marketing and Sales, delivering the Voice of the Customer and driving brand performance with key customers. This role sits within a broader marketing team covering Customer, Consumer, and Shopper marketing.

You will turn insights into opportunities, influence the innovation pipeline, support the sales team, and lead the creation of selling stories and RTS materials for use with customers and at trade shows.