Senior Brand Manager, Growth & Innovation Lead

Mars; Chicago (IL); On-site; USD 108,000 - 149,000; Full time

Benefits offered by this job

Mars University access

Competitive salary and benefits

Job summary

Mars Accelerator is seeking a Brand Manager in the United States to drive brand strategy and innovative initiatives across high-potential categories. You will partner with cross-functional teams to translate consumer insights into actionable plans and manage full funnel marketing activities.

Ideal candidates bring 2+ years in brand management or CPG marketing, strong data analytics, and budget experience, with a growth mindset and collaborative approach in a large, global organization.

Qualifications

• Bachelor's degree in marketing or related field; MBA is an asset.
• 2+ years of experience in brand management, CPG marketing or related field.
• Demonstrated strength in leveraging marketing competencies and strategic insights to inform brand strategy / action plans.
• Strong data driven analytical skills, financial proficiency and experience managing a budget.
• Familiarity with brand positioning, innovation and project leadership, commercial strategies.

Responsibilities

• Serve as a leader / partner with cross-functional counterparts to deliver against business objectives.
• Develop brand and innovation strategies partnering with the Brand Manager and cross-functional teams to analyze the business and transform consumer, category and business insights into action plans to deliver business.
• Lead consumption and in market brand analysis to diagnose, understand and communicate business drivers and performance.
• Lead full funnel budget tracking and prioritization across full funnel tactics in support of full funnel media strategies and commercial priorities.
• Support key marketing initiatives including social, influencer, national media, and omni-channel activations in partnership with agency teams, while analyzing business performance to generate actionable insights that inform strategy.
• Lead the commercialization of ideas that support key business objectives, applying your project management skills to balance multiple initiatives with the support of your business partners.
• Protect and strengthen each brand’s positioning, identity, and distinctive assets while ensuring consistent, relevant execution across consumer and customer experiences.
• Champion your brand with a proactive, externally minded approach, anticipating key next steps, providing recommendations and operating with a bias for action.

Skills

Brand management

CPG marketing

Data-driven analytics

Budget management

Strategic insights

Cross-functional collaboration

Education

Bachelor's degree in marketing or related field

MBA (asset)

Job description

Mars Accelerator is seeking a Brand Manager in the United States to drive brand strategy and innovative initiatives across high-potential categories. You will partner with cross-functional teams to translate consumer insights into actionable plans and manage full funnel marketing activities.

Ideal candidates bring 2+ years in brand management or CPG marketing, strong data analytics, and budget experience, with a growth mindset and collaborative approach in a large, global organization.