Customer Lifecycle Marketing Manager

Cloudforce; National Harbor (MD); On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Paid parental leave

PTO 15–25 days

Job summary

Cloudforce is seeking a Customer Lifecycle Marketing Manager to build the post‑sale marketing motion for nebulaONE®. You’ll design onboarding, retention, expansion, and advocacy programs in collaboration with Customer Success, Product, Sales, and Marketing Ops.

This builder role emphasizes thoughtful, tailored programs over generic newsletters. The ideal candidate combines lifecycle marketing, content creation, and cross‑functional partnership to drive adoption, retention, and expansion within

Qualifications

• Experience in customer marketing, lifecycle programs, onboarding and renewal support.
• Ability to create customer-facing content and campaigns that drive adoption and expansion.

Responsibilities

• Design, execute, and optimize post‑sale customer marketing motions.
• Build onboarding sequences and milestone touchpoints.
• Develop resources like guides, explainers, and use cases.
• Create customer stories, proofs, and advocacy content.
• Collaborate with CS, Product, Sales, and Marketing Ops.
• Measure engagement and adapt campaigns over time.

Skills

Lifecycle marketing

B2B SaaS marketing

Cross‑functional partner

Content development

HubSpot

Segmentation/reporting

Campaign performance

Customer storytelling

Tools

HubSpot

Job description

Job Title: Customer Lifecycle Marketing Manager

Location: National Harbor, MD (Hybrid)

Type: Full Time

Compensation: $95,000 to $130,000 DOE, Annually

Cloudforce is growing quickly in higher education, where our customer relationships are some of our most valuable assets: they drive retention, inform product direction, create proof points, and help new buyers understand what is possible with nebulaONE® - a secure, governed AI gateway deployed with an institution's Microsoft cloud environment.

We are looking for a Customer Lifecycle Marketing Manager to help build the post-sale marketing function from the ground up. This is a builder role. The right person will create the programs, communications, customer stories, and advocacy motions that help customers get more value from nebulaONE® - while also turning successful customers into references, case studies, peer advocates, and expansion opportunities.

You will work closely with Customer Success, Product, Product Marketing, Sales, and Marketing Operations to build a customer lifecycle motion that supports onboarding, adoption, retention, expansion, and advocacy. We are looking for someone who is excited by the opportunity to create the foundation, test what works, and scale the program over time. The ideal candidate brings a strong mix of customer marketing, lifecycle program management, content development, and cross‑functional partnership experience.

Responsibilities

Build the Customer Lifecycle Marketing Foundation

You will help design, execute, and optimize Cloudforce’s customer marketing motion across the full post‑sale journey. This includes:

• Creating lifecycle communications that support customers from onboarding through renewal
• Building email programs, content, and customer touchpoints in HubSpot.
• Partnering with Customer Success to ensure customer communications are timely, useful, and aligned with the CS motion.
• Helping customers understand how to get more value from nebulaONE® over time.
• Developing a repeatable approach to customer engagement, adoption, advocacy, and expansion.
• This role is not about sending generic customer newsletters. It is about building thoughtful, relevant programs that help customers succeed and strengthen Cloudforce’s relationships with them.

Support Onboarding and Adoption

You will create marketing programs that help new customers become confident, engaged users of nebulaONE®. Responsibilities include:

• Developing onboarding email sequences, welcome communications, and milestone‑based touchpoints.
• Coordinating with the appropriate teams to create practical customer resources such as getting‑started guides, feature explainers, use case examples, and admin enablement content.
• Partnering with Customer Success and Product to identify common customer questions, adoption barriers, and education needs.
• Building campaigns that introduce customers to new features, workflows, and use cases.
• Using engagement and adoption signals to identify where customers may need more support or education.

Create Customer Stories, Proof Points, and Advocacy Programs

Customer advocacy will be one of the most important parts of this role. In higher education, peer validation matters deeply.

Renewals & Expansion Enablement

You will partner with Customer Success and Sales to help customers see the value they are getting from nebulaONE® and identify opportunities to deepen their engagement over time. This includes:

• Creating customer‑facing content that supports renewal conversations, such as usage summaries, outcome stories, impact snapshots, executive‑facing proof points, and peer examples.
• Working with Customer Success to capture customer wins, adoption milestones, and measurable outcomes throughout the customer journey — not just right before renewal.
• Developing simple pre‑renewal communications that reinforce value, highlight progress, and help prepare customers for a successful renewal conversation.
• Helping identify expansion‑ready accounts based on customer engagement, adoption patterns, new use cases, or strong customer feedback.
• Creating expansion support materials, including use case one‑pagers, department‑specific examples, and customer stories that help Sales and CS introduce new opportunities naturally.
• Partnering with Marketing Operations and RevOps over time to build basic HubSpot segmentation, workflows, and reporting that support renewal and expansion efforts.

Qualifications

• B2B SaaS marketing experience, ideally in a company with a recurring revenue model and a strong focus on customer retention, adoption, and expansion.
• Customer marketing, lifecycle marketing, or post‑sale marketing experience, with a demonstrated ability to create programs that support customers after purchase.
• Experience building customer communications and lifecycle journeys, including onboarding sequences, adoption campaigns, customer newsletters, renewal support, and expansion‑oriented nurture programs.
• Strong content development skills, with the ability to translate customer needs, product value, and business outcomes into clear, practical customer‑facing content.
• Experience partnering closely with Customer Success and Sales, including creating materials, programs, and campaigns that help customer‑facing teams engage accounts more effectively.
• Comfort with segmentation, reporting, and campaign performance analysis, including using data to identify customer engagement patterns, adoption opportunities, and areas where additional education or communication is needed.
• Hands‑on experience with marketing automation or CRM platforms, with HubSpot experience strongly preferred.
• Ability to capture and develop customer stories, proof points, and advocacy content, including customer interviews, case studies, use case examples, testimonials, and peer validation assets.

Preferred Skills and Experience

• Experience marketing to or working with higher education institutions.
• Familiarity with AI, Microsoft technologies, enterprise software, or cloud‑based solutions.
• Experience supporting customer advocacy, champion, reference, or community programs.
• Experience working with RevOps, Marketing Operations, or Customer Operations to build segmentation, workflows, dashboards, and campaign reporting.
• Experience in a builder‑stage environment where processes, programs, and team structures are still being defined.

$95,000 - $130,000 a year

Subject to experience.

About Us

After 15 years building deep expertise as a professional services and consulting organization, Cloudforce is transitioning to a product‑led company anchored by nebulaONE® — a secure, governed AI platform purpose‑built for higher education and other highly regulated industries including state and local government and healthcare and life sciences.

nebulaONE® runs entirely within the customer’s Microsoft Azure tenant — so institutional data never leaves their environment, access is controlled through existing identity infrastructure, and every student, faculty member, staff role, and researcher gets a branded, governed AI experience from day one. No engineering team required.

We are Microsoft’s 2025 Education Partner of the Year, backed by Owl Ventures and M12 — Microsoft’s venture fund. And we are just getting started.

Why Cloudforce?

We think the best work happens when people feel genuinely taken care of — so we’ve built a benefits package that reflects that.

The Essentials

• Medical, dental, life, and short‑term disability insurance covered at 100% of the premium for employees and 50% for dependents
• Paid parental leave, including adoption and foster care placement
• PTO that grows with you — starting at 15 days, scaling to 20, then 25, plus incentive opportunities to earn even more
• 9 company holidays + 2 floating holidays to use however you need them
• 401(k) savings plan and education reimbursement to invest in your future

The Perks

• Friday lunch on us — every week, no exceptions
• Personalized professional growth plan – an ongoing opportunity to map your own path, stay challenged, and grow with guidance and support from your manager
• 24/7 access to a modern gym with Tonal and Peloton
• Free monthly garage parking with direct private access to the office
• Sun‑filled National Harbor offices with Potomac views, steps from shops and restaurants
• Access to our proprietary AI platform — available as both a professional tool and for your own productivity
• Complimentary snacks, cutting‑edge tech, and a workspace you’ll actually want to show up to

The Culture

• A real career path — not just a job
• A team that’s tight‑knit, community‑minded, and genuinely fun to work with
• Your ideas heard, valued, and acted on
• An award‑winning culture, recognized by Inc. 2026 Best Workplaces for the fifth consecutive year, The Washington Post 2025 Top Workplaces, Great Place to Work Certified, and Fortune 2025 Best Small Workplaces

Want the full picture? Visit gocloudforce.com/careers

This description highlights the core duties of the position; however, responsibilities may evolve as needs change and opportunities arise.

Cloudforce is an Equal Opportunity/Affirmative Action employer. All qualified candidates will receive consideration for employment without regard to disability, protected veteran status, race, color, religious creed, national origin, citizenship, marital status, sex, sexual orientation/gender identity, age, or genetic information.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions in accordance with the Americans with Disabilities Act.

Please note - applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.