Lifecycle Marketing Manager

Internet Brands; Pleasanton (CA); On-site; USD 81,000 - 99,000; Full time

Job summary

A digital marketing company is seeking a Lifecycle Marketing Manager in Pleasanton, California. This role focuses on executing customer marketing and lifecycle programs to drive engagement and retention. The ideal candidate will have 3-5 years of B2B experience, strong organizational skills, and analytical acumen. Responsibilities include executing communications across channels, collaborating on upsell campaigns, and using insights to enhance customer journeys. Competitive compensation is expected to start at $90k.

Qualifications

• 3-5 years of experience in B2B lifecycle or customer marketing.
• Strong organizational skills to manage multiple programs.
• Analytical mindset with experience in performance measurement.

Responsibilities

• Execute customer lifecycle communications across various channels.
• Support retention initiatives by identifying churn risks.
• Collaborate with teams for upsell and cross-sell opportunities.

Skills

Lifecycle marketing execution

Cross-functional collaboration

Data analysis

Customer advocacy

Tools

Salesforce

Job description

Lifecycle Marketing Manager

The Lifecycle Marketing Manager supports the execution of customer marketing and lifecycle programs across the existing customer base, with a strong focus on customer advocacy (references, referrals, case studies, and stories) and retention-oriented lifecycle communications.

This role partners closely with Customer Success, Account Management, Sales Ops, Product Marketing, and Data to help deliver consistent, value-driven customer experiences that support onboarding, adoption, renewals, and expansion. The role is highly hands‑on and execution-focused, contributing directly to programs that increase engagement, satisfaction, and lifetime value.

The Lifecycle Marketing Manager supports customer marketing for all service lines, reports to the Sr. Manager of Lifecycle Marketing. This is an opportunity to make an immediate impact on a small, fast-moving team.

Essential Functions

Lifecycle & Retention Support

Execute cross‑channel customer lifecycle communications (email, in‑product messaging, webinars, education/resources, community) that support onboarding, adoption, engagement, renewals, and advocacy, excluding new‑logo acquisition.

Support the mapping and ongoing improvement of customer journeys from onboarding through renewal to ensure a consistent and positive experience.

Support retention initiatives by helping identify churn risks, assisting with re‑engagement programs, and communicating ongoing value to existing customers.

Expansion Support (Upsell & Cross‑Sell)

Support upsell and cross‑sell lifecycle campaigns within the existing customer base by executing targeted messaging and campaigns.

Collaborate with Sales, Account Management, and Customer Success to assist with expansion‑focused communications and customer‑facing materials.

Customer Marketing & Advocacy

Execute customer marketing programs that support advocacy, including customer references, referrals, testimonials, case studies, reviews, and customer stories.

Partner with Customer Success and Account Management to identify advocate‑ready customers and coordinate outreach and content development.

Assist in developing customer‑facing content (case studies, success stories, quotes, webinars, education materials) that highlights outcomes, value, and ROI.

Enablement, Insights & Optimization

Working with Product Marketing, create and maintain customer‑facing and internal materials (one‑pagers, decks, email templates, FAQs) that support renewals, expansion, and customer education.

Use customer insights and performance data (usage trends, NPS/CSAT, support inputs) to help refine messaging, segmentation, and timing.

Assist with experimentation and performance tracking to improve activation, adoption, engagement, renewals, and expansion outcomes.

Help maintain dashboards and reports related to lifecycle performance, retention, adoption, and advocacy.

Team & Day‑to‑Day Execution

Contribute as a hands‑on team member, balancing independent execution with cross‑functional collaboration.

Minimum Qualifications

• Experience executing lifecycle or customer marketing programs in a B2B environment, with exposure to retention, advocacy, renewals, or expansion initiatives.
• Experience: 3-5 years of B2B lifecycle or customer marketing experience preferred.
• Strong organizational and execution skills with the ability to manage multiple programs simultaneously.
• Hands‑on experience with Salesforce preferred.
• Comfortable working cross‑functionally and supporting shared goals across Marketing, Customer Success, and Sales.
• Analytical mindset with experience using data to measure performance and inform improvements.
• Ability to adapt in a fast‑paced environment with evolving priorities.

At Internet Brands, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect this role to start at 90k.