Customer Marketing Manager

GC AI; California; Hybrid; USD 150,000 - 180,000; Full time

Benefits offered by this job

Medical, Dental & Vision

Life & Disability Insurance

Retirement Plan

Parental Leave

Continuous Development

In-Office Meals

Paid Time Off

Company Holidays

Home Office Setup

Cell Phone Reimbursement

Relocation Support

Job summary

GC AI is seeking a Customer Marketing Manager to build advocacy programs, scale referrals, and amplify customer stories across sales and product marketing. You’ll own the early-stage strategy, recruit advocates, and create repeatable processes that drive revenue and trust with customers.

As part of a fast-growing, AI-driven legal tech company, you’ll craft scalable case studies, podcasts, and assets while collaborating across Marketing, Sales, CS, and Revenue Ops to maximize impact and customer

Qualifications

• 3–5 years in customer marketing, advocacy, or reference management at a high-growth B2B company.
• A track record of running advocacy or reference programs that scaled with the business.
• Experience building a referral, advocacy, or loyalty program from zero.
• Strong program management across Sales, CS, and customers' legal and comms approvers.
• Comfort with funnels and attribution, and you build your own dashboards.
• Hands-on experience with HubSpot plus advocacy, referral, or review tools.
• AI-native: you use AI every day and can show the workflows you've sped up.

Responsibilities

• Build and run GC AI's customer advocacy program, from recruiting advocates to recognizing them to developing a customer advisory board.
• Design, launch, and scale our first customer referral program from scratch.
• Scale our case studies and podcast customer interviews across segments, industries, and use cases, and experiment with innovative formats like customer clips, side-by-side workflows, live teardowns, and more.
• Turn every customer story into a dozen assets: clips, quotes, social posts, and sales snippets.
• Identify, recruit, and prep customers for analyst briefings, PR, podcasts, thought leadership, and launches.
• Run the reference program and own our presence on G2, Gartner Peer Insights, and other review sites.
• Partner with Sales, CS, and Product Marketing to put the right customer proof in every deal.
• Build a searchable customer proof library so anyone can find the right story in seconds

Skills

Customer marketing

Advocacy programs

Referral programs

Program management

Funnels and attribution

HubSpot

AI-native workflows

Tools

HubSpot

Advocacy tools

Referral tools

Job description

GC AI is the legal intelligence platform built for in-house legal teams and companies. Your decisions shape the product, your impact is immediate, and you own your work from day one.

More than 2,100 companies run their legal work on GC AI, including 300+ public companies, 75+ unicorns, and teams at Nestlé, Hitachi Digital, Lockheed Martin, Miro, Bass Pro Shops, Riot Games, SKIMS, Liquid Death, Vercel, TIME, and Post Holdings. The platform holds an 80 NPS, more than double the B2B SaaS industry average, reinforcing GC AI as the leading legal AI platform for companies of all sizes.

GC AI has doubled ARR in six months. We won #1 Highest Customer Satisfaction at the 2026 SaaS Awards. Our investors include Scale Venture Partners, Northzone, Sound Ventures, and Guillermo Rauch, CEO of Vercel.

You’ll define how things get built, not follow someone else’s playbook. Six principles guide how the team works:

• 1% Better Every Day: small, compounding improvements across everything you ship.
• Customer Obsession: start with the customer and work backward.
• Ship Today: bias toward action and iteration over perfection.
• Find a Way: resourcefulness and ambition over constraint.
• Care: be direct, like an honest friend, even when it’s uncomfortable.
• Own It: full accountability, proactive communication, and attention to detail.

Every marketer dreams of customers like ours, and you get to put them in the spotlight. More than 2,200 legal teams use GC AI; they give us an 80 NPS, and they keep telling their general counsel friends about us without being asked. Lawyers are trained skeptics who get paid to find the catch, so when they recommend a product, people listen. Our customers are already our best salespeople. Right now, nobody owns making that systematic.

That's the job. As our first Customer Marketing Manager, you'll turn that goodwill into a repeatable engine: an advocacy program customers want to be part of, a steady supply of case studies and podcast conversations that make prospects say 'that’s us,' and a customer referral program that you design, launch, and scale from a blank page. Case studies and podcast interviews already exist, so you'll be scaling something that works. The referral program doesn't exist yet. You'll be its founder.

You’ll report to the Director of Product Marketing and work every day with Sales, Customer Success, Demand Generation, Content, Revenue Operations, and our Solutions Attorneys. In the morning, you’ll design the referral incentive model. In the afternoon, you’ll be on a call with a Deputy GC helping her tell her team's story.

What You'll Do

• Build and run GC AI's customer advocacy program, from recruiting advocates to recognizing them to developing a customer advisory board
• Design, launch, and scale our first customer referral program from scratch
• Scale our case studies and podcast customer interviews across segments, industries, and use cases, and experiment with innovative formats like customer clips, side‑by‑side workflows, live teardowns, and more
• Turn every customer story into a dozen assets: clips, quotes, social posts, and sales snippets
• Identify, recruit, and prep customers for analyst briefings, PR, podcasts, thought leadership, and launches
• Run the reference program and own our presence on G2, Gartner Peer Insights, and other review sites
• Partner with Sales, CS, and Product Marketing to put the right customer proof in every deal
• Build a searchable customer proof library so anyone can find the right story in seconds

What You'll Bring

• 3–5 years in customer marketing, advocacy, or reference management at a high‑growth B2B company
• A track record of running advocacy or reference programs that scaled with the business
• Experience building a referral, advocacy, or loyalty program from zero
• Strong program management across Sales, CS, and customers' legal and comms approvers
• Comfort with funnels and attribution, and you build your own dashboards
• Hands‑on experience with HubSpot plus advocacy, referral, or review tools
• AI‑native: you use AI every day and can show the workflows you've sped up

Nice to Have

• Experience in Legal AI, or marketing to lawyers, in‑house counsel, or legal ops (you know a GC from a CLO, and why ‘partner’ means something different in this crowd)
• B2B AI or SaaS experience, especially at a product‑led company with both self‑serve and sales‑led motion
• Experience running customer advisory boards, customer awards, community programs, or customer‑facing events
• Experience with incentive design and compliance for referral or loyalty programs in regulated or professional‑services audiences

A Note On Pace

We’re building something new in a once-in-a-generation shift in technology and the legal industry, so we move at a relentless pace. We expect urgency, ownership, and good judgment even when things aren’t perfectly clear. If you need structure and consensus to do your best work, this isn’t the right place for you. If you thrive in ambiguity and growth, work with intensity, and want real responsibility, keep reading. We’re excited to meet you.

How We Work Together

GC AI is a distributed company with team members across North America, and soon Europe. We believe that because our business is AI, human connection matters more, not less. We invest in bringing people together through our hub model: regular coworking sessions, customer dinners, team and company offsites. If you’re in a location without an office, expect up to 10% travel (and more for customer-facing roles).

Team members in the San Francisco Bay Area and Provo, UT (within 50 miles of the office) work together on Tuesdays, Wednesdays, and Thursdays. As we grow, we plan to establish permanent offices in more hub cities, and we will look to our team members to help build that in‑person culture. We currently hire across the United States and Canada.

Perks & Benefits

We proudly offer the following benefits for our full-time employees:

• Medical, Dental & Vision — Comprehensive coverage for you and your family
• Life & Disability Insurance — Added protection when you need it most
• Retirement Plan — Plan and save for your future
• Parental Leave — Time to focus on what matters most
• Continuous Development — Up to $3,000/year for job‑related learning & development
• In‑Office Meals — DoorDash credits for breakfast, lunch & dinner
• Paid Time Off — 15 PTO days + 5 sick days, with opportunities to accrue more
• Company Holidays — 15 company holidays + 3 additional “Me Days”
• Home Office Setup — $500 for new hires to build out their workspace
• Cell Phone Reimbursement — $50/month toward your phone bill
• Relocation Support — Assistance to help make your move easier

Equal Opportunity Employment

GC AI is an equal opportunity employer that supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity/expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical or mental disability, or any other protected class. GC AI is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.

Compensation Range: $150K - $180K