Customer Advocacy Lead - Remote, Equity & Unlimited PTO

Coursedog; United States; Remote; USD 110.000 - 120.000; Vollzeit

Zusammenfassung

Coursedog is seeking a Customer Engagement Manager to turn customers into advocates through case studies, testimonials, and programs. You will balance relationship-building with program operations, ensuring advocates are engaged at the right times for maximum impact.

You will manage Deeto as the core engagement platform, curate reference pools, and collaborate with Sales, Product Marketing, and CX to drive adoption and expansion across higher education institutions.

Qualifikationen

• Proven track record of building, owning, and scaling customer advocacy programs at a B2B SaaS company.
• Strong writing and storytelling skills, turning customer conversations into case studies and video stories.
• Ability to juggle dozens of relationships, requests, and deadlines without compromising quality.
• Strong analytical skills using engagement, retention, and usage data to drive decisions.
• Experience with customer advocacy platforms such as Deeto and managing advocate data and reporting.
• Ability to influence cross-functional teams including Sales, PMM, and CX toward shared goals.

Aufgaben

• Build relationships with customers for case studies, testimonials, video stories, reviews, and press quotes.
• Guide advocates from first ask through approvals to final delivery.
• Manage speakers for regional conferences and the AcOps user conference.
• Own and administer Deeto including advocate profiles, requests, workflows, and reporting.
• Manage a pool of referenceable customers segmented by product, institution type, SIS, and use case.
• Support Sales/Account Managers by matching reference customers and pacing asks.
• Partner with Product Marketing Manager to run the customer advisory board.
• Collaborate with Demand Generation to bring customer insights to campaigns.
• Shape messaging and CTAs for upsell and lifecycle programs with PMM and AM.
• Analyze customer behavior and engagement data to spot trends and surface feedback.
• Deliver regular program performance reporting including advocate pipeline and campaign results.
• Improve program efficiency using AI tools and updated processes.
• Partner with CX on advocacy moments and customer community engagement.

Kenntnisse

Customer advocacy

Storytelling

Relationship management

Data analytics

Cross-functional collaboration

AI tools

Tools

Deeto

Advocacy platforms

Jobbeschreibung

Coursedog is seeking a Customer Engagement Manager to turn customers into advocates through case studies, testimonials, and programs. You will balance relationship-building with program operations, ensuring advocates are engaged at the right times for maximum impact.

You will manage Deeto as the core engagement platform, curate reference pools, and collaborate with Sales, Product Marketing, and CX to drive adoption and expansion across higher education institutions.