Customer Advocacy Lead | Remote, Equity, Unlimited PTO

Coursedog; Oregon; Hybrid; USD 110,000 - 120,000; Full time

Job summary

Coursedog is seeking a Customer Engagement Manager to turn customer success into stories and programs. You will manage our advocacy program, reference pool, and campaign input, collaborating with Sales, Product Marketing, Demand Generation, and CX to drive adoption and expansion.

You will own Deeto, recruit speakers, and optimize processes with AI tools. Remote-first team, strong emphasis on storytelling and measurable impact across higher-ed customers.

Qualifications

• Proven track record building and scaling customer advocacy programs at a B2B SaaS company.
• Successful recruiting customer speakers and conference-ready delivery.
• Strong writing and storytelling turning customer conversations into case studies, testimonials, and video stories.
• Ability to juggle dozens of relationships, requests, and deadlines with high quality and timeliness.
• Strong analytical skills using engagement data to drive decisions and defend them.
• Expertise with customer advocacy platforms such as Deeto, including workflows and reporting.
• Ability to influence Sales, Account Management, Product Marketing, Demand Generation, and CX.
• Collaborative, customer-first mindset to protect advocates from over-asking.
• Experience using AI tools to streamline manual work and improve processes.

Responsibilities

• Build relationships with customers for case studies, testimonials, video stories, reviews, and quotes.
• Guide advocates from first ask through approvals to final delivery while respecting their time.
• Manage speakers for conferences and user events from pitch to day-of support.
• Own Deeto platform, advocate profiles, requests, workflows, and reporting.
• Maintain a pool of referenceable customers segmented by product, institution type, and use case.
• Support Sales by matching right references, tracking requests and outcomes, pacing asks.
• Partner with Product Marketing to run the customer advisory board.
• Collaborate with Demand Gen to bring customer insights into campaigns.
• Shape messaging for upsell and lifecycle programs using customer proof.
• Analyze customer behavior data to spot trends and inform campaigns.
• Deliver regular program performance reporting and improve processes with AI.
• Work with CX on advocacy moments and customer community engagement.

Skills

Customer advocacy

B2B SaaS

Storytelling

Relationship management

Campaign coordination

Data-driven decisions

Speaker recruiting

AI tools experience

Tools

Deeto

AI tools

Job description

Coursedog is seeking a Customer Engagement Manager to turn customer success into stories and programs. You will manage our advocacy program, reference pool, and campaign input, collaborating with Sales, Product Marketing, Demand Generation, and CX to drive adoption and expansion.

You will own Deeto, recruit speakers, and optimize processes with AI tools. Remote-first team, strong emphasis on storytelling and measurable impact across higher-ed customers.