Digital Activation Director, Performance Media

Hearts & Science; New York (NY); On-site; USD 120,000 - 230,000; Full time

Job summary

Hearts & Science is seeking a Senior Director of Digital Activation to lead the day-to-day setup and optimization of performance campaigns across programmatic, social, and search for a fast-paced entertainment client.

You will define and drive digital biddable channel strategies, manage a large team, and act as the primary liaison with strategy teams and clients, ensuring best-in-class pacing and performance across channels.

Qualifications

• 10+ years digital experience and leadership of a diverse team.
• Deep understanding of programmatic, search and social activation.
• Experience with ad technology stacks and implementation processes.
• Strong analytics skills and ability to derive insights from data.

Responsibilities

• Lead day-to-day setup and optimization of performance campaigns across programmatic, social, and search.
• Guide team as main contact with strategy teams and clients.
• Define, execute and optimize digital biddable channel strategies for an entertainment client.
• Maintain budgets, KPIs and measurement frameworks.
• Collaborate with Integrated Planning and Strategy teams to coordinate campaign design and optimization.

Skills

Digital Activation

Team leadership

Programmatic buying

Social buying

Analytics

Campaign optimization

Budget management

Client management

Entertainment industry

In-office collaboration

Tools

DV360

Google Ads

Amazon Ads

Meta (Facebook)

TikTok

Snap

IAS

Tag Management

Job description

Hearts & Science is seeking a Senior Director of Digital Activation to lead the day-to-day setup and optimization of performance campaigns across programmatic, social, and search for a fast-paced entertainment client.

You will define and drive digital biddable channel strategies, manage a large team, and act as the primary liaison with strategy teams and clients, ensuring best-in-class pacing and performance across channels.