CRO & UX Strategy Leader for Conversion Growth

Quench USA, Inc.; King of Prussia (PA); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Culligan is seeking a senior CRO/UX strategist to own end-to-end conversion performance across its digital surfaces, including web, landing pages, and the customer portal. You will lead an always-on experimentation program, design tests, establish governance, and scale wins into lasting improvements that drive revenue.

The role requires 5-6+ years in CRO or growth experimentation, ideally in lead gen and recurring revenue.

Qualifications

• CRO and experimentation with hypothesis-driven testing and analytics.
• Data analysis to interpret behavioural data and translate insights into action.
• UX and journey optimisation across web and authenticated portal experiences.
• Customer interviews and usability testing to inform decisions.
• Cross-functional collaboration with marketing, product, design, and sales operations.
• Ability to brief engineers and work with analytics tools and tag management.
• Experience directing external CRO/UX agencies and driving commercial outcomes.

Responsibilities

• Own conversion performance across digital surfaces including web, landing pages, product pages, lead forms, and customer portal.
• Define and track funnel KPIs linking traffic, engagement, and revenue.
• Build a prioritised experimentation roadmap using impact, confidence, effort, traffic and value.
• Run an always-on experimentation program with governance and learnings shared across regions.
• Scale winning tests into permanent improvements and capture learnings across BUs.
• Partner with Sales Ops to connect web behaviour to lead quality and revenue outcomes.
• Represent user behaviour and conversion considerations in digital planning and prioritisation.
• Support external CRO/UX partners and ensure accountability for outcomes.
• Establish dashboards tracking performance, test velocity, and commercial impact.
• Present insights to senior leadership including Quench leadership team and Culligan CMO.
• Own conversion tracking QA across forms, CTAs, landing pages, events, CRM handoffs, and dashboards.

Skills

CRO and experimentation

Data analysis

UX and journey optimisation

Customer research methods

Cross-functional leadership

CMS and implementation literacy

Vendor leadership

Job description

Culligan is seeking a senior CRO/UX strategist to own end-to-end conversion performance across its digital surfaces, including web, landing pages, and the customer portal. You will lead an always-on experimentation program, design tests, establish governance, and scale wins into lasting improvements that drive revenue.

The role requires 5-6+ years in CRO or growth experimentation, ideally in lead gen and recurring revenue.