Senior B2B CRO Lead - Conversion & Growth Architect

Horizontal Talent; Denver (CO); On-site; USD 160,000 - 200,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Retirement plan

Job summary

Horizontal Talent is seeking a senior CRO expert to drive optimization initiatives across a large B2B digital ecosystem in Denver. You will own hands-on testing using Optimizely, build variations in CMS, and collaborate with UX, design, and engineering to shape the testing strategy.

Youll analyze GA4 data, review heatmaps, and translate findings into actionable experiments that improve conversions, revenue, and pipeline while advocating for rigorous QA and scalable processes.

Qualifications

• 6+ years in digital marketing or web optimization with CRO execution.
• Deep experience with the Optimizely suite (Web Experimentation & CMS).
• Strong front-end skills: HTML, CSS, JavaScript, or jQuery.
• Advanced proficiency with GA4 and user behavior tools.
• Experience in enterprise B2B environments and complex funnels.
• Proven ability to improve conversions via experimentation.
• Excellent QA, problem-solving, and attention to detail.
• Collaborative across marketing, UX, design, and engineering.
• Hands-on experience with Salesforce, Marketo, or HubSpot.

Responsibilities

• Lead day-to-day execution of A/B, split, and multivariate tests in Optimizely.
• Build and launch brand-compliant web variations in Optimizely CMS.
• Develop and manage personalization campaigns for targeted segments.
• Use generative AI to speed testing ideas, copy, and workflow efficiency.
• Monitor live experiments and validate tracking in GA4.
• Review session recordings, heatmaps, and user feedback to identify friction.
• Document outcomes and provide data-backed recommendations.
• Optimize conversion points across forms, pricing, checkout, and carts.
• Partner with UX, design, and engineering to implement experiments.
• Perform thorough QA across devices and browsers before go-live.

Skills

CRO execution

Optimizely

HTML/CSS/JS

GA4

B2B enterprise

QA & details

cross-functional

CRM/MA tools

Tools

Optimizely

Salesforce

Marketo

HubSpot

GA4

Job description

Horizontal Talent is seeking a senior CRO expert to drive optimization initiatives across a large B2B digital ecosystem in Denver. You will own hands-on testing using Optimizely, build variations in CMS, and collaborate with UX, design, and engineering to shape the testing strategy.

Youll analyze GA4 data, review heatmaps, and translate findings into actionable experiments that improve conversions, revenue, and pipeline while advocating for rigorous QA and scalable processes.