B2B CRO Lead: Data-Driven Growth & Experiments

Horizontal Talent; Philadelphia (Philadelphia County); On-site; USD 160,000 - 200,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) retirement plan

Job summary

Horizontal Talent is seeking a senior CRO leader to drive hands-on optimization across a large B2B environment. You will own A/B, multivariate, and personalization initiatives, building experiments in Optimizely and validating analytics data to maximize conversions.

You will collaborate with UX, design, and engineering to deploy tests, ensure brand alignment, and accelerate revenue growth through data-driven experimentation.

Qualifications

• 6+ years in digital marketing, web optimization, or eCommerce with hands-on CRO execution.
• Deep, practical experience with the Optimizely suite (Web Experimentation and CMS).
• Strong front-end skills: HTML, CSS, JavaScript or jQuery.
• Advanced proficiency with Google Analytics 4 and user behavior tools.

Responsibilities

• Lead day-to-day execution of A/B, split, and multivariate tests in Optimizely.
• Build and launch brand-compliant web and page variations in Optimizely CMS.
• Develop and manage personalization campaigns for targeted audience segments.
• Use AI tools to speed up testing ideas and workflow efficiency.
• Monitor live experiments and validate tracking in Google Analytics 4.
• Review session recordings and heatmaps to identify friction points and testing opportunities.
• Document experiment outcomes and provide data-backed recommendations.
• Optimize conversion across buyer journey including forms, pricing pages, checkout, and abandoned cart experiences.
• Partner with UX, design, and engineering to implement experiments and troubleshoot builds.
• Perform thorough QA across devices and browsers before tests go live.

Skills

CRO strategy

Optimizely Web Experimentation

Optimizely CMS

HTML

CSS

JavaScript

Google Analytics 4

B2B enterprise experience

QA & attention to detail

Cross-functional collaboration

Salesforce/Marketo/HubSpot

Tools

Optimizely Web Experimentation

Optimizely CMS

Job description

Horizontal Talent is seeking a senior CRO leader to drive hands-on optimization across a large B2B environment. You will own A/B, multivariate, and personalization initiatives, building experiments in Optimizely and validating analytics data to maximize conversions.

You will collaborate with UX, design, and engineering to deploy tests, ensure brand alignment, and accelerate revenue growth through data-driven experimentation.