CRO Architect: E-commerce Conversion & Growth

Raymour & Flanigan Furniture and Mattresses; Village of Liverpool (NY); On-site; USD 95,000 - 140,000; Full time

Job summary

Raymour & Flanigan Furniture and Mattresses is seeking a Conversion Rate Optimization (CRO) Specialist to diagnose friction, design experiments, and drive revenue across raymourflanigan.com. You will partner with UX, marketing, and product to improve online and in-store conversion.

The role requires 3+ years in CRO, hands-on testing platforms, and strong HTML/CSS/JS and GA4 expertise. You will translate data into actionable insights and work across cross-functional teams to optimize the customer

Qualifications

• 3+ years in a CRO or experimentation-focused role, preferably within e-commerce or retail.
• Hands-on experience with A/B testing platforms (Optimizely, VWO, Adobe Target, or equivalent).
• Strong proficiency with HTML, CSS and JS for creating, customizing and troubleshooting tests.
• Strong proficiency in GA4 and marketing channel measurement, including ongoing QA of analytics implementation.
• Demonstrated ability to design statistically valid experiments and communicate results with appropriate nuance (confidence intervals, practical significance, segmentation).
• Familiarity with behavioral analytics tools (Hotjar, FullStory, Quantum Metric, or similar) and comfort triangulating quantitative and qualitative signals.
• Excellent written and verbal communication; ability to build a compelling narrative around data for non-technical audiences.

Responsibilities

• Own end-to-end A/B and multivariate testing lifecycle—from hypothesis formation to reporting.
• Prioritize an experimentation backlog aligned to data, research, and goals.
• Design personalized experiences with CRM/marketing using signals for targeting.
• Collaborate with product and engineering to implement winning variants.
• Create post-test learnings and roadmap recommendations.
• Analyze funnels across devices to identify drop-offs and optimization opportunities.
• Pull and interpret data with GA4 and Quantum Metric at session/transaction level.
• Monitor KPIs and surface anomalies, trends, opportunities.
• Translate findings into hypotheses; combine with session recordings and heatmaps.

Tools

HTML

CSS

JavaScript

Job description

Raymour & Flanigan Furniture and Mattresses is seeking a Conversion Rate Optimization (CRO) Specialist to diagnose friction, design experiments, and drive revenue across raymourflanigan.com. You will partner with UX, marketing, and product to improve online and in-store conversion.

The role requires 3+ years in CRO, hands-on testing platforms, and strong HTML/CSS/JS and GA4 expertise. You will translate data into actionable insights and work across cross-functional teams to optimize the customer