Ecommerce CRO & UX Optimization Specialist

Socket.dev; Waco (TX); On-site; USD 65,000 - 90,000; Full time

Job summary

Magnolia is seeking a Conversion Rate Optimization Specialist to improve ecommerce performance by identifying friction in the customer journey and driving measurable improvements. This hands-on role partners with our design and merchandising teams to observe behavior, surface opportunities, and test changes across our Shopify-based site.

The ideal candidate has 2–4 years in ecommerce, solid analytics skills, experience with Shopify, Algolia, heatmaps and A/B testing, and a collaborative approach

Qualifications

• Bachelor's degree preferred.
• 2–4 years of related work experience or equivalent.
• Experience in ecommerce site operations, digital marketing, UX, or related.
• Prior experience in a DTC or retail ecommerce environment preferred.

Responsibilities

• Observe and analyze the customer journey using site data to identify friction and conversion opportunities.
• Build a prioritized backlog of conversion hypotheses with actionable recommendations.
• Design and manage site tests using Shopify A/B tools and Algolia; document results for wider testing.
• Evaluate changes and build a knowledge base of learnings to inform future decisions.
• Collaborate with the UX/UI Designer to translate insights into design improvements.
• Monitor key conversion touchpoints and flag issues to the Director on a regular cadence.
• Conduct site walkthroughs across desktop, mobile, and app to identify UX friction and align with the Magnolia brand.
• Stay current on ecommerce best practices, Shopify features, and competitor benchmarks.

Skills

Ecommerce analytics

Funnel reporting

Heatmaps

Session recordings

HTML/CSS basics

Education

Bachelor's degree

Tools

Shopify

Algolia

Adobe Analytics

Google Analytics

Hotjar

FullStory

Job description

Magnolia is seeking a Conversion Rate Optimization Specialist to improve ecommerce performance by identifying friction in the customer journey and driving measurable improvements. This hands-on role partners with our design and merchandising teams to observe behavior, surface opportunities, and test changes across our Shopify-based site.

The ideal candidate has 2–4 years in ecommerce, solid analytics skills, experience with Shopify, Algolia, heatmaps and A/B testing, and a collaborative approach