CRO Manager: Ecommerce Optimization & Growth

Skechers U.S.A., Inc.; Manhattan Beach, Northern (CA, KY); Hybrid; USD 90,000 - 115,000; Full time

Job summary

Skechers U.S.A., Inc. is seeking a full-time Conversion Rate Optimization Manager to drive a roadmap of CRO activities for our ecommerce website.

You will lead test ideation, prioritization, execution, analysis, and optimization to inform business teams and product roadmaps. You will work with Product, UX/UI, Content, and analytics teams to improve conversion and engagement, scale CRO practices globally, and ensure high-quality test delivery using Monetate, Dynamic Yield, Optimizely, and Google

Qualifications

• 3-5 years in CRO and behavioral analytics.
• Experience with ecommerce or retail benchmarks.

Responsibilities

• Lead day-to-day CRO program execution: ideation, prioritization, execution, analysis, optimization.
• Analyze site performance and user journeys to find friction points and opportunities to improve conversion and revenue.
• Build and manage CRO testing roadmap and collaborate with stakeholders.
• Oversee CRO agency relationships and test quality/timelines.
• Partner with Product/UX/UI/Content to implement A/B tests and UX improvements.
• Synthesize quantitative and qualitative insights into actionable recommendations.
• Own test measurement and communicate results and business impact to leadership.
• Translate learnings into scalable customer journey improvements.
• Serve as subject-matter expert for CRO tools and platform integrations.

Skills

CRO management

A/B testing

Multivariate testing

Data-driven decision making

Stakeholder communication

UX/usability understanding

Education

BA or BS

Tools

Monetate

Dynamic Yield

Optimizely

Google Analytics

Quantum Metric

LogRocket

Fullstory

Google Tag Manager

Job description

Skechers U.S.A., Inc. is seeking a full-time Conversion Rate Optimization Manager to drive a roadmap of CRO activities for our ecommerce website.

You will lead test ideation, prioritization, execution, analysis, and optimization to inform business teams and product roadmaps. You will work with Product, UX/UI, Content, and analytics teams to improve conversion and engagement, scale CRO practices globally, and ensure high-quality test delivery using Monetate, Dynamic Yield, Optimizely, and Google