CRM Strategy & Revenue Lead

Tennessee Titans Llp; Nashville (TN); Hybrid; USD 90,000 - 135,000; Full time

Job summary

The Tennessee Titans Llp seeks a CRM Manager to own strategy, governance, and day-to-day operation of the CRM ecosystem. You will partner with Ticket, Premium Sales, Corporate Partnerships, and Marketing to provide segmentation, lead flow, and insights that drive revenue.

You will guide campaigns, automate workflows, and deliver executive-level dashboards, while developing the CRM Analyst and maintaining data quality across Dynamics 365, Conversica, and other platforms.

Qualifications

• Bachelor’s degree in business, Marketing, Sports Management, Analytics, or related field (or equivalent).
• 5+ years of experience using enterprise CRM to drive sales performance and revenue outcomes.
• Proven ability to translate goals into CRM-driven actions and present insights to executives.
• Experience improving pipeline performance, conversion, and rep productivity with sales leadership.
• Hands-on experience with an AI-powered lead engagement tool.
• Demonstrated success mentoring direct reports in hiring, coaching, and performance.
• Advanced Excel skills and working knowledge of SQL.
• Experience using AI to accelerate analysis, workflow design, testing, and improvement.

Responsibilities

• Serve as the primary CRM strategic partner to key departments, providing tools, data, and insights for high-value opportunities.
• Plan and execute CRM-driven revenue campaigns with segmentation, lead distribution, and conversion analysis.
• Surface trends and opportunities from CRM data, including low-engagement accounts and upsell candidates.
• Partner with sales and service leadership on pipeline reviews, revenue forecasting, and goals.
• Deliver CRM-to-revenue wins linking activity to conversion, performance, and pipeline visibility.
• Champion workflow automation with DevOps for updates and improvements.
• Oversee CRM strategy and analytics for Sponsorship/Corporate Partnerships, translating data into renewal and upsell insights.
• Assign and reassign leads, manage pipelines, and ensure timely follow-up and CRM compliance.
• Ensure data integrity, governance, and reporting standards across the CRM ecosystem.

Skills

CRM strategy

Executive communication

Sales collaboration

AI analytics

Excel

SQL

Vendor management

Training & adoption

Reporting dashboards

Education

Bachelor's degree in Business/Marketing/Analytics

Advanced degree (preferred)

Tools

Microsoft Dynamics 365

Conversica

Sigma

Tableau

Snowflake

KORE Intelligence Platform

Job description

The Tennessee Titans Llp seeks a CRM Manager to own strategy, governance, and day-to-day operation of the CRM ecosystem. You will partner with Ticket, Premium Sales, Corporate Partnerships, and Marketing to provide segmentation, lead flow, and insights that drive revenue.

You will guide campaigns, automate workflows, and deliver executive-level dashboards, while developing the CRM Analyst and maintaining data quality across Dynamics 365, Conversica, and other platforms.