Strategic Data & CRM Analytics Leader

Nashville SC; Nashville (TN); On-site; USD 120,000 - 160,000; Full time

Job summary

Nashville SC is seeking a Senior Manager, Business Strategy & Analytics to lead data-informed decision making across the organization. The role owns CRM and BI initiatives, leveraging customer, ticketing, attendance, marketing and operations data to identify revenue growth and fan engagement opportunities.

You will build scalable analytics processes, develop user interfaces and dashboards, mentor teammates, and partner with Marketing, Ticket Sales, Partnerships, Finance and IT to translate

Qualifications

• Bachelor’s degree in analytics, business, statistics, economics, mathematics, OR related field.
• 5+ years in business strategy, analytics, BI, or related field.
• Advanced knowledge of SQL; Python or similar language preferred.
• Experience with BI and data visualization tools (Tableau preferred).
• CRM strategy experience; Salesforce experience preferred.
• Experience leading cross-functional projects and mentoring team members.

Responsibilities

• Own and lead the Club’s CRM strategy, including system design, automation, training, processes, updates to existing data, and coordination with IT and external technology partners.
• Oversee day-to-day CRM administration including data entry, data cleansing, user support and training for new and existing users.
• Lead the analysis and interpretation of CRM, ticket sales, attendance, marketing, and other customer data to identify trends, opportunities, and actionable recommendations for leadership.
• Develop and oversee strategies for building high-quality lead lists, audience segmentation, lead scoring, and targeted campaigns within CRM.
• Lead the ongoing development and optimization of processes for scoring, evaluating, nurturing, and converting current and prospective customers.
• Establish and maintain executive-level reporting and business intelligence capabilities to track sales, renewals, invoicing, sales pipelines, customer engagement, and other key performance indicators.

Skills

SQL

Python

BI & analytics

Cross-functional collaboration

Education

Bachelor’s degree in Analytics, Business, Statistics, Economics, Mathematics, Operations Research, or related field

Tools

Tableau

Salesforce

Job description

Nashville SC is seeking a Senior Manager, Business Strategy & Analytics to lead data-informed decision making across the organization. The role owns CRM and BI initiatives, leveraging customer, ticketing, attendance, marketing and operations data to identify revenue growth and fan engagement opportunities.

You will build scalable analytics processes, develop user interfaces and dashboards, mentor teammates, and partner with Marketing, Ticket Sales, Partnerships, Finance and IT to translate