CRM & Analytics Strategy Lead for Revenue Growth

Nashville SC; Nashville (TN); Sur place; USD 140 000 - 180 000; Plein temps

Résumé du poste

Nashville SC is seeking a Senior Manager, Business Strategy & Analytics to lead data-informed decision making across the club. You will own CRM and BI initiatives, leveraging customer, ticketing, attendance, marketing, and operational data to identify opportunities for revenue growth and fan engagement.

The role leads the data strategy, builds scalable analytics processes, and partners with multiple departments to translate complex data into actionable recommendations.

Qualifications

• Bachelor's degree in Analytics, Business, Statistics, Economics, Mathematics, Operations Research, or a related field.
• 5+ years of progressive experience in business strategy, analytics, BI, or related field.
• Advanced knowledge of SQL; Python or other programming languages preferred.
• Experience with BI and data visualization tools (Tableau preferred).
• Demonstrated experience developing and implementing CRM strategies; Salesforce experience preferred.
• Experience with email marketing tools (Salesforce Marketing Cloud preferred).
• Demonstrated experience identifying and implementing AI-enabled business solutions, automation, or analytical applications.
• Experience leading cross-functional projects and influencing stakeholders across departments.
• Ability to translate complex data into actionable business recommendations for executive leadership.
• Experience mentoring and developing junior team members.
• Strong business acumen connecting analytics, technology, and customer data to revenue objectives.

Responsabilités

• Own and lead the Club’s CRM strategy, including system design, automation, training, processes, data updates, and coordination with IT and external partners.
• Oversee day-to-day CRM administration including data entry, cleansing, user support and training.
• Lead analysis of CRM, ticketing, attendance, marketing, and customer data to identify trends and recommendations for leadership.
• Develop strategies for audience segmentation, lead scoring, and targeted campaigns within CRM.
• Lead development and optimization of processes for scoring, evaluating, nurturing, and converting customers.
• Establish and maintain executive-level reporting and BI capabilities to track sales, renewals, invoicing, pipelines, and engagement.
• Evaluate AI tools, establish best practices for responsible adoption, and serve as SME for AI in the organization.
• Partner with Marketing, Ticket Sales, Partnerships, Finance and others to improve lead generation and lifecycle marketing.
• Integrate with internal/external data systems to create in-depth customer records and targeted communications.
• Identify opportunities to maximize revenue and efficiency through data-informed recommendations.
• Organize and present data from ticket sales, campaigns, merchandise, surveys, partnerships, and other areas.
• Oversee data imports, audits, validation, and quality-control for Data Warehouse and analytics environment.
• Use Python or SQL to develop efficiencies and automate processes.
• Continuously evaluate emerging technologies and practices to identify improvements.
• Work with IT and stakeholders to ensure data governance and security during AI implementations.
• Occasional evenings or weekends to cover events; complete other strategic initiatives as assigned.

Connaissances

SQL

Python

Tableau

CRM strategy

Leadership

Data storytelling

Cross-functional collaboration

Formation

Bachelor's degree in analytics

Outils

SQL

Python

Tableau

Salesforce

Marketing Cloud

AI tooling

Description du poste

Nashville SC is seeking a Senior Manager, Business Strategy & Analytics to lead data-informed decision making across the club. You will own CRM and BI initiatives, leveraging customer, ticketing, attendance, marketing, and operational data to identify opportunities for revenue growth and fan engagement.

The role leads the data strategy, builds scalable analytics processes, and partners with multiple departments to translate complex data into actionable recommendations.